Email Marketing User Interface – Give Us Your Feedback

We are planning on making some changes and updating some areas visually for ActiveCampaign Email Marketing Software.

What section would you like to have looked into? Do you think a rework is needed for reports? Email template management? How about the sending process? Let us know any areas that you or your clients currently find confusing or that could be improved. Lets keep all suggestions to design/usability items at this time.

As always – your feedback will be taken into great consideration.

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  • A user, Shane, asked that the following be posted on his behalf:

    over the years a couple of things have come up that we get requests for.
    . presently the read report and all reports in this area only shows the email address of the reader not the name of the reader as well in the summary view. it would be good to see both easily at this level. So i could easily see who is reading the email not the eamil address and then have to go the email addresses profile each time to see who that email address is.
    . presently the read report and other reports only show one time for when it was read when the reader has read it multiple times. it would be good to know when it was read each time so you can see if it was just a clicking issue or if the reader was truely reading it multiple times.
    . it would be good to build a historical report as well of specific users on a list as well as general report. so for example if i sent emails to a reciepient say 10 times and say 11 to another i would like to know how many times out of the total times i sent messages to the reader he read it and then what percentage this is. This way i can see who my problem viewers are over time and work at them to get their open rates higher.
    could be wrong but i donot seem to see these features presently in the software.

  • Chris

    Bringing the UI up to speed with web 2.0 ‘enhancements’ would be pretty cool. I’m thinking along the lines of AJAX and javascript DOM modifications to reduce the number of times the ‘pages’ are reloaded.

    Abstracting the content for the header area and left menu would be a start; as this content changes less frequently that the main area of the page.

  • One small thing – navigation between reports could be improved – after loading a report, to load another report, eg. flipping from subscription to unsubscription, requires revisiting the main reports page via the nav links. Would be sweeter if you could include the report drop down menu on all report page taking one less click out of the equation.

  • All great ideas. If you should have any others just let us know.

    We are planning on redesigning the reports area in a near future release.

  • Steffen

    Just like andor I would be happy with a better navigation. A “breadcrumbs” navigation would be cool, so you could easily see where you are and could easily go back one or more levels without always having to go back to the top level.

    Just like andor says especially in the reports section it’s really annoying to always having to go back to the top most level just to see another report.

    For Ajax stuff I don’t think you should implement it only for the sake of having it ;)

    And one more thing: in the click stats it would be cool to see the Open-To-Click- Rate as well, as a percentage how many of the subscribers that opened the message clicked on a link. (At the moment you only show the Send-To-Click-Rate)

  • Steffen,

    Thanks for the feedback – the archive is something we are currently working on and it will be a significant change in how that page operates and is displayed. We should have that ready sometime in the near future.

    We definitely do not want to add any “ajax” to things just to do it. When and wherever we do such calls it is for a purpose and not “just because”

    Let us know if you have any other ideas and Happy Holidays!