1-2-All 5.0 Feature Preview

While we are still working on 1-2-All 5.0 – we would like to share a couple of the changes and improvements that will be delivered in this next version.  This is our largest product update to date (across our entire product line) so there is a lot of information to cover.  This post is just a preview of some of the exciting new features & changes that will soon be available…

Multi-List Management

Prior to 1-2-All 5.0 every action was typically specific to a list.  With 5.0 we are dramatically switching the process so that all options can affect multiple lists (if you should choose to do so.)  When you log in you will no longer be forced to select a list before starting to import, send, etc..  This sounds like a minor change, however after using the new version you will find a lot of time saved and an increase in general usability from this adjustment.

Subscriber Filtering

1-2-All has had decent subscriber filtering (allows you to segment your list into specific conditional groups) but with 5.0 you will be able to take filtering to an entirely new level.  In addition to filtering based off subscriber data you will be able to filter off nearly any action the subscriber has taken.  Thus you can filter your list down to users who unsubscribed from one list, subscribed to another, read a specific campaign, and clicked on a specific link on a specific day.  Combine that with our advanced and/or grouping options along with being able to apply filters (as always) to any type of campaign and mailing that is being sent out – including auto responders.

Subscriber & List Actions

An existing feature that you may have overlooked in the past are subscriber & list actions.  Currently you can set specific things to happen based on certain actions the subscriber takes.  For instance when a subscriber unsubscribes from one list you may want to automatically remove them from other lists as well.  We are building this existing feature into something much more comprehensive.  Currently actions are based on subscriptions/unsubscriptions.  With 5.0 you will be able to set specific changes/actions based on any action the subscriber takes.  This includes subscribe/unsubscribe, reads/link tracking, forwarding mailings to friends, and more!

Advanced Message Options

Personalizing each mailing you send has always been an important feature.  We are taking this to a new level by offering dynamic variables and conditional content.

Dynamic variables mean that you can take a current personalization tag (such as %TODAY%) and alter it dynamically (such as %TODAY+2%.)

Conditional content will allow you to show certain parts of the message depending on the subscribers details.  Much like sending filters but for content.  You can think of this as if you were able to add if/else statements throughout the content of your mailings.


I am quite excited about the new reporting options that will be available in version 5.0.  We have an extensive list of new reports along with individual report options.   These are significant enhancements in the way that you can analyze campaigns, past mailings, list reports, user reports, and more…  This is a major section to discuss so we will be releasing more information about this soon.

In addition to the large number of new internal reports you will also find many options to export data (for external analysis) along with Google Analytics integration.

User Management

New user management options will simplify the way permissions are set along with making it much easier to resell 1-2-All as a hosted solution.  The basic ideas of “accounts” and “users” remain the same but we will be introducing new user group options along with a number of new user/account limits/settings

Integration & Public Options

Subscription forms are getting a make over with new style options along with new “completion” options.  You will now be able to redirect to different URL’s, show a custom message, or let it go to the defaults.  You will also have multiple integration options for each subscription form.  Such as embedding it into your current site, popup, link to it, etc..

Database sync (for bringing in subscribers from external databases) now supports MySQL, MSSQL, and PostgreSQL.  We have added a number of new options for each sync and you can even write custom SQL queries.

The public section of 1-2-All has always been an odd issue for many clients.  While they would like the public section, many users want to restrict it down to a list or user account.  We have solved this dilemma.  There is now a general public section, list specific public section,  and an account/user specific section.  Each type of section can be enabled or disabled and everything is SEO friendly.

Sending Methods

You will find new sending settings.  We are doing away with some of the more complex settings and replacing them with easier to use options.  Functionality will not be lost by doing this.  You will now be able to set a specific number of emails to send per hour without having to specify how many messages to send before doing pauses.

1-2-All currently supports multiple sending methods – such as rotating through multiple SMTP servers when sending.   1-2-All 5.0 will also let you choose which sending methods/SMTP servers are used for each account.  That allows you to have different sending methods for each account/user if needed.


We are including a large number of free email templates that will be pre-loaded into 1-2-All 5.0.  New options will include highly requested features such as system wide templates, easier options to add purchased templates, and more.

Our new template system along with our new editing and message creation options will allow you to lock parts of the template.  Ensuring that your client does not accidentally disrupt the general design and only changes what is needed to be changed.


As we extended and updated every other section of the software – we have done the same with the 1-2-All add-ons.

A/B Split has been revamped and will prove to be quite exciting compared to the current version.  The update will allow truly advanced split testing and will be included for free as part of the 1-2-All product.

AutoRemind is more integrated then ever. EmailCheck has new integration areas and will soon have new reports shown when you run it. ActiveRSS will support easier custom templates.  We also have a couple of new add-ons (that have been requested by numerous clients) that will be announced during the beta.


While we worked on planning and developing 5.0  we have kept extendability on our minds.  We will be doing this with multiple methods.  Firstly we will be releasing 1-2-All with 99% of the files unencoded. This will allow a great number of changes.

We are re-working how language files can be translated.  The changes will allow you quickly be able to translate a section (such as the public section) without having to sift through the text for the admin section.

With the release of 1-2-All 5.0 beta we will begin to release API documentation as well.

New Support Documentation

As the product advances we are committed to making sure everything is user friendly and easy to use.  There are always times where a little more assistance/help docs are required.  You will find in-line help documentation (that is unbranded) throughout the software.  We will also be releasing quick start guides (both branded and non-branded for the resellers) along with an extensive collection of articles and video walk-throughs.

More to come….

This post is only scratching at the surface of what is to come with 1-2-All 5.0. We will be posting more specifics on each area along with new screen shots in the near future.  There are a lot of new items and changes that we will be discussing in great detail.

Please note that while we are nearing a beta we do not have a set date at this time.  We choose not to specify an exact release date as we would much rather prefer to ensure the product is complete and stable before releasing.  We do however expect the beta to be released sometime in Quarter 1 of this year.  Please subscribe to our blog or newsletter to be kept up to date with this.

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  • That would just have to be my entire wish list …

    Awesome job guys – can’t wait to update both my installs when 5.0 is released!



  • Gorm

    Hope we get cross list reporting!

    • You should be pleased with the reporting then… It is no longer specific to a single mailing from a single list. Will be posting some screens shortly.

  • Linda

    WOW!!! You’ve addressed everything I wished 12All included and some I’d not even thought of yet.

    Your software is such an important piece of our business and it is a joy to know you are always working to improve your products.

    Thank you!

    • Glad to hear that! Just let us know if you have any feedback in the future on any of our products.

  • Richard

    Having completed your survey last year as to the things I’d like to see added – things are looking good so far.

    BUT – it will all be in vein if you continue to force users to work in such a ludicrously small amount of space for editing the message source code. Please – give me a dedicated screen to work in!!

    Looking forward to the screen shots.


    • If you are talking about the editor you can change the size of that on the Branding page in the software in the current version.

      5.0 starts off with a larger editing area and also allows full screen editing of the message/source.

  • Richard


    I stand completely corrected. I wish I had discovered that before – I have been cursing that editor for the last 2+ years!



    • Me Too!!!!!

      • Jamie Wilson

        Yeah, me too embarrasingly

  • Gorm

    @Jason – Look forward to seeing the new reports – when will 5.0 be released?

  • These are some exciting new features. I look forward to the new release.

  • our french web agency would like to try it asap

  • Maybe is something that you have in the check-list of improvements, but some changes to the interface will be appreciated, a turn to more 2.0 design, with more interaction kansey, and clear interface… :D
    for the others, great job! we are so excited.

    • You will find a lot of interface changes with a new design. That is in addition to a major restructuring of the work-flow process for creating campaigns, reporting, etc…

  • Good to know that many of my wishes are being worked into the new version…

    Keep it up!

  • Awesome news! Please confirm if we going to be able to give email credits to clients instead of monthly, weekly or daily limits.

    • We will have “all time” limits which could be incremented as needed by the admin or a remote script which should accomplish what you are looking for.

  • Annette

    The new enhancements sound great. Having made the switch to active campaign from aweber for one of my sites, I’m keen to embrace it fully for all my sites and then start selling it and installing it for my clients.

    However, I need reassurance that you will fix one area which is very frustrating – which is the auto-responders. Having the sequence timing tied to the list join date makes it impossible to ensure that everyone receives all auto-responders. Eg: Someone joins on 1 January and gets responder 1 set at 0 days, then responder 2 set at 2 days, then responder 3 set at 4 days. Later – on 15 January – I decide to add responder 4 to the sequence and set it at 6 days, then the person who joined on 1 January will not get this responder. This virtually means that we have to write and add all auto-responders for a list, before we get anyone in the list. If we add more at a later date, chances are a good portion of the list won’t receive them.

    Will this serious issue be addressed in 5.0? If not, I can’t see the value of active campaign for anything except broadcast emails.

  • @ Annette – I’ve had exactly that issue and corresponded with Jason and support about this – apparently it is fixed in V5.0 yeehah! It’s key for me too (and a deal-breaker if I can’t do this!). As a marketer, I want to be able to “stack-up” newly written autoresponders to an existing list, exactly as I do in Aweber. (By the way and I still use Aweber and ARP3 too, but way prefer 12-All, especially for membership database syncing).

    — Note (not really relevant to this blog, sorry Jason) —
    As a workaround, there is an adjustment you can make to cron_responder.php so that any new autoresponder will go out to anyone up to whatever time “backwards” you specify. The only issue is, if you add four new autoresponders, then all four will go out at once to anyone “due” all four – ie delays are not respected. I’m managing to use this as a workaround until V5.0 though and would happily share how I’m doing it – you can get me at raizscanlonATgmail.com.

  • Domenic

    Any chance of changing the admin views of the queue in future updates?

    It would be nice to have a admin view with all campaigns in the queue with username, amount and queue and list name for monitoring usage.

    • With the new version you will be able to see a listing of all the currently campaigns in queue (across all lists OR for a specific list)

  • Gorm

    Hello – So when are you guys going to be ready to roll this out?

    Ta Gorm

    • We are getting very close. Our primary goal is to ensure stability (with internal testing) even before releasing as beta. We are taking a little longer due to some adjustments and improved features – but it will be definitely worth it in the end. I hope to have some screens available soon.

  • Though I’m also very anxious to try and use this new version, I definitely prefer it takes any time it needs than to have lots of problems later so guys, take all the time you need!

  • Tom

    What about some Screenshots of the new Parts and Features – we are curious ;)

    • Coming very soon – we are working on the beta pages (for info, screenshots, etc…)

    • We are now starting to release some screenshots and further information about 1-2-All 5.0 (for existing clients only) at: http://www.activecampaign.com/12all/beta/

  • sitejax

    I was going to buy the software this week until I heard that v5 was coming out soon. I hope the new version is offered at an affordable price that is within the company budget.

    • Well – if you purchase now you will receive 5.0 for free as an upgrade. Pricing will adjust with 5.0 though. While we do not have any definitive pricing available at this time – it will not be less than the current pricing.

  • Matt

    “Quarter 1 of this year” does this timing estimate still apply?
    Or could you provide a new (rough) estimate?

    What about upgrading from 4 -> 5?
    We’ve just did a plesk 8.5 -> 9 upgrade which was horrible…

    • We are past Q1 but expect the beta in the near future. Upgrading will be possible and your lists, subscribers, etc.. will be unaffected.

  • It has been 30 days since the last update to this blog. Any current news on the 5.0 final release date?

  • Please note that 1-2-All 5.0 is now available for download at: