Rachel Burns

While email marketing is a great tool to bring people to your site, you can’t simply set up a...

Your email click-through rate (CTR) measures how many people who received your email clicked on at least one link....

Every email marketer’s worst nightmare: the spam folder. Nearly one in five emails get caught by a spam filter...

What is an email coupon? Email coupons are vouchers you can send your contacts that entitle them to a...

Do you have any of these business goals? You need to reach these goals in a sustainable way. A...

Customer retention matters — especially right now. But how do you keep your existing customers and bring in new...

Flyers aren’t just for garage sales, basement concerts, and lost dogs. The numbers don’t lie: Why should you use...

A catchy company slogan captures what makes a brand or product different (and better) than the competition.