rburns, Author at ActiveCampaign

Posts from Rachel Burns:

Email Coupons: Types, Best Practices, and Everything Else You Need to Know

What is an email coupon? Email coupons are vouchers you can send your contacts that entitle them to a...

CRM Goals: 4 Objectives for Your CRM Strategy

Do you have any of these business goals? You need to reach these goals in a sustainable way. A...

Marketing Automation for Customer Retention: Keep Customers Coming Back

Customer retention matters — especially right now. But how do you keep your existing customers and bring in new...

25 Eye-Catching Flyer Examples, Designs, and Templates

Flyers aren’t just for garage sales, basement concerts, and lost dogs. The numbers don’t lie: Why should you use...

Email Click-Through Rate: What Is CTR (and How to Improve It)

Your email click-through rate (CTR) measures how many people who received your email clicked on at least one link....

What Is a Splash Page? (Plus 9 Splash Page Examples)

63 Famous Company Slogans and Taglines

A catchy company slogan captures what makes a brand or product different (and better) than the competition.

What Are KOLs? Why You Need Key Opinion Leaders in Your Marketing Strategy

Word of mouth is one of the most powerful tools in marketing:

10 Memorable Copywriting Examples (and Why They Convert)

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett...