Posts from Laura Gleason:

Impact Your Engagement Rates with Split Test Campaigns

The effectiveness of your marketing campaigns should never be left to chance. Once you click the “Send Now” button...
5 years ago

Engagement Management Techniques You Should be Using Right Now

Email clients are increasingly sensitive about which messages successfully land in the inbox. Because of this trend, proactively monitoring your...
5 years ago

Using a Contact's Preferences to Send Personalized Follow Up

A contact has just opted in to your list– you have their attention and they are ready to engage...
5 years ago

Get Personal with Your Opt In Form

Your customer’s inbox is probably packed with more email than they can find time to read. With all this...
5 years ago