Posts from Kenzie Macksey:

A Guide to Google and Yahoo Authentication Changes in 2024

Significant changes are on the horizon for email communication. Google and Yahoo, are implementing authentication requirements and spam prevention...
2 months ago

Navigating the Changing Email Landscape: Insights and Strategies with ActiveCampaign Head of Deliverability

Google and Yahoo are introducing new email authentication requirements, which are set to take effect beginning February 2024. These...
2 months ago

AI-Powered Sales Engagement Automation: Generate Email Content for Automated 1:1 Prospecting Emails, Saved Responses, and Direct 1:1 Messages

As a marketer or sales rep trying to nurture and quality leads at scale, time is of the essence–...
6 months ago

Power up your B2B sales and marketing with ActiveCampaign’s first account-based trigger

In the dynamic world of B2B business, staying ahead of the competition requires efficient automation strategies and personalized customer...
7 months ago

Unleash the Power of Data with Sales Engagement Automation Reporting

Data is the fuel that drives sales success, and with Sales Engagement Automation, you gain access to a wealth...
9 months ago

Easily Attach Important Documents Directly to Your Contact, Account, or Deal Records

In today’s fast-paced business world, time is of the essence, especially when it comes to closing deals and managing...
11 months ago

What’s new in Sales Automation: A sneak peek for 2023

Throughout 2023, we’ll be continuing to enhance the sales automation experience for our users. These updates will unlock even...
11 months ago

Connect ALL of your email accounts to your CRM and never miss an email again

Connecting your email accounts to the ActiveCampaign CRM helps sales teams save time and stay organized by keeping all...
11 months ago

How threading improves your automated sales emails

Did you know it takes an average of 8 sales touch points to get an initial conversation going or...
11 months ago