Posts from Kevin Armstrong:

Success (Team) Stories: Erick Helps Build a Webinar Warrior

When you become an ActiveCampaign customer, you get more than a marketing automation tool, you get a customer success...
4 years ago

Meet our Newest Certified Consultants

I’m pleased to welcome our latest group of ActiveCampaign Certified Consultants. These are experienced coaches, strategists, and agencies ready and willing to...
4 years ago

A Guide to A/B Testing

Marketing has been around for quite some time, but over the last couple of decades, it has been completely...
4 years ago

Marketing Performance Management is about More than Measurement

The desire for marketers to be able to measure the success of their campaigns has been growing and growing....
5 years ago

9 Marketing Metrics Every Business Should Use

In the first quarter of 2009, total ad spend in America fell by more 10%. That was the midst...
5 years ago

Introducing Win Probability Powered by Machine Learning

  Businesses know they should be using data to improve. Often times they don’t know where to start or...
5 years ago

Meet our Newest Certified Consultants: April 2018

I’m pleased to welcome our latest group of ActiveCampaign Certified Consultants. These are experienced coaches, strategists, and implementers ready and...
5 years ago

How to Fund a Small Business

So you’ve got a great idea and an entrepreneurial spirit. You want to start your own business, but there’s...
5 years ago

How to Write a Video Script

Video marketing is hardly new, but that doesn’t mean everybody is doing it, and not all those who are...
5 years ago