Posts from Kara Andersen:

Tip of the Week – Add Your Own Preheader Text to Campaigns

You know that snippet of text that displays in an email in your inbox, after the subject line? This...
4 years ago

Tip of the Week – Send Past Campaigns to New Contacts

Did you know there’s an easy way to deliver campaigns you’ve already sent to existing contacts, to your new...
4 years ago

Tip of the Week – Color-code Your Automation Labels

Automation label colors are back by popular demand! You can now use color-coded labels to sort your automations by...
4 years ago

Tip of the Week – Segment Based on Contacts' Lifecycles

Did you know you can use the Date Created segment condition to target contacts based on their lifecycles? The...
4 years ago

Tip of the Week – Keep Customers on Your Leads List

Keeping a separate Leads list and Customers list is a popular marketing best practice. Another one is to send...
4 years ago

Tip of the Week – Record Deals as Won or Lost

Remember to record every deal as Won or Lost when it closes. Correctly closing a deal affects the accuracy...
4 years ago

Tip of the Week – Let Contacts Manage Their Subscriptions

Make it easy for contacts to manage their subscriptions by including a “Manage subscriptions” link in the footer of...
4 years ago

Tip of the Week – Engagement Tracking: Know Your Most Engaged Contacts

If you know who your most and least engaged contacts are, you can use that information to further tailor...
4 years ago

Tip of the Week – Send Automated Birthday Reminders

Did you know you can build a simple automation to help you remember contacts’ birthdays? In the automation builder,...
4 years ago