esanteralli, Author at ActiveCampaign - Page 2 of 2

Posts from Ernie Santeralli:

Optimize Your CRM with These 9 Best Practices

On average it costs $1.13 for companies to earn $1 from a new customer. I’m no mathematician (I barely...

What is CRM Strategy? 4 Steps to Creating Your Strategy

This post was updated on August 11, 2022. You want to create a CRM strategy, but… where do you...

When to Use Broadcast Emails (and 9 Examples That Work)

It’s time to get the word out about your new business. How do you create awareness quickly? How do...

The Transparent (and Hidden) Costs of Implementing a CRM

This post was updated on July 7, 2022. When it comes to customer relationship management (CRM), nailing down an...

How to Set up a CRM: 6 CRM Setup Best Practices

True or False: CRM implementation and CRM setup are the same thing. Give up? False! What’s the difference? CRM...

Newsletter Design: What You Need to Know (and 20 Examples for Inspiration!)

What is an email newsletter? An email newsletter is a regularly scheduled email (or broadcast email) sent to email...

25 Customer Service Skills to Improve Customer Retention and Acquisition

Customer expectations for service are sky-high (and rising), and your customer service reps (CSRs) need the skills to meet...

Negative Reverse Selling: You’re Not Ready to Read This Article

No seriously, you’re not ready to read this. Don’t worry, we see this all the time.

66 Social Media Quotes that Will Improve Your Marketing Strategy

Ask 10 different people what “social media” is and you’ll get 10 different answers.