Posts from Ernie Santeralli:

Sales Development Representative (SDR): Definition and What the Job Is Like

Lead → Qualified lead → Customer Makes sense, right? You’ve got leads coming in, you figure out which ones...
2 months ago

CRM Implementation: 8 Steps for a Successful CRM Rollout

Using a CRM (customer relationship management) platform is pretty much standard practice—91% of businesses with more than 10 employees...
2 months ago

Sponsored Content: What You Need to Know (and 9 Examples!)

“Paid post” “Presented by” “Sponsored by” “Partnered with” “Promoted” “Affiliated with” “Powered by”
4 months ago

What Should Be in Your Marketing Report? 6 Things to Include (and Where to Find Them)

Your marketing report is a snapshot of your business. It helps you answer tough questions, like: Your marketing report...
4 months ago

10 Cold Email Templates That Still Work in 2023

Cold email is tricky. What do you send? Are there cold email templates you can use? Which cold email...
2 years ago

Growth Decoded: Delivering Marketing Best Practices to Improve the Customer Experience

This article is a recap of “Growth Decoded” — a show that investigates the relationship between the customer experience...
2 years ago

Optimize Your CRM with These 9 Best Practices

On average it costs $1.13 for companies to earn $1 from a new customer. I’m no mathematician (I barely...
3 years ago

What is CRM Strategy? 4 Steps to Creating Your Strategy

This post was updated on August 11, 2022. You want to create a CRM strategy, but… where do you...
3 years ago

When to Use Broadcast Emails (and 9 Examples That Work)

It’s time to get the word out about your new business. How do you create awareness quickly? How do...
3 years ago