esanteralli, Author at ActiveCampaign

Posts from Ernie Santeralli:

Sales Development Representative (SDR): Definition and What the Job Is Like

Lead → Qualified lead → Customer Makes sense, right? You’ve got leads coming in, you figure out which ones...

CRM Implementation: 8 Steps for a Successful CRM Rollout

Using a CRM (customer relationship management) platform is pretty much standard practice—91% of businesses with more than 10 employees...

Sponsored Content: What You Need to Know (and 9 Examples!)

“Paid post” “Presented by” “Sponsored by” “Partnered with” “Promoted” “Affiliated with” “Powered by”

What Should Be in Your Marketing Report? 6 Things to Include (and Where to Find Them)

Your marketing report is a snapshot of your business. It helps you answer tough questions, like: Your marketing report...

10 Cold Email Templates That Still Work in 2023

Cold email is tricky. What do you send? Are there cold email templates you can use? Which cold email...

Growth Decoded: Delivering Marketing Best Practices to Improve the Customer Experience

This article is a recap of “Growth Decoded” — a show that investigates the relationship between the customer experience...

Optimize Your CRM with These 9 Best Practices

On average it costs $1.13 for companies to earn $1 from a new customer. I’m no mathematician (I barely...

What is CRM Strategy? 4 Steps to Creating Your Strategy

This post was updated on August 11, 2022. You want to create a CRM strategy, but… where do you...

When to Use Broadcast Emails (and 9 Examples That Work)

It’s time to get the word out about your new business. How do you create awareness quickly? How do...