Posts from Brad Mitchell:

How To Build a Newsletter People Actually Read

If you ask any digital marketer what mediums are at the top of their list, you’ll likely hear about...
2 months ago

Lead Scoring 101

Lead scoring is an effective way to track contacts’ engagements, creating a temperature gauge to plan future messaging and...
2 months ago

A Comprehensive Guide to Lead Management

Many marketers tend to invest too much time and effort in top-of-funnel activities. It’s not that these aren’t important—you...
2 months ago

What is Marketing Automation?

Marketing automation is the use of software and technology to automate repetitive, manual marketing activities. Marketing automation is often...
2 months ago

CRM 101: A Complete Guide

Today’s sales pipelines can have dozens of touchpoints. Keeping up with your customers is a challenge for any business,...
2 months ago

A Step-By-Step Guide to Email Marketing

Email marketing involves sending emails to customers or (hopefully) soon-to-be customers. When done correctly, it can create strong brand...
2 months ago

The 9 Best Newsletter Software for 2024

Newsletter software is a digital tool designed to simplify the creation, distribution, and management of newsletters. It provides individuals...
11 months ago