Brendan Hufford

Marketing headlines read “SMS has a 90% open rate!” It’s so much better than email! But that’s forgetting one...

This post was updated on October 17, 2022. The field of digital marketing is ever-expanding, so it’s time to...

This post was contributed by Alexandra Kauffman, an ActiveCampaign Engineer, and the ActiveCampaign Tech & Product Culture Committee. The...

This post was contributed by Jessica Pereira of Interact. A few decades ago, department stores like Macy’s and JCPenney...

This post was updated on May 31, 2022 Increasing sales is always a priority, whether by expanding your product...

This post was contributed by Kevin Yun of GrowSurf. Newsletters and referral programs are a match made in heaven....

In 1957, Walt Disney mapped out a major business breakthrough: an entire strategy around how customers would experience the...

Customer experience isn’t all that different from an orchestra. A full modern orchestra can have over 100 musicians playing...

Scaling emerged from the social sciences in an attempt to measure or order attributes with respect to quantitative attributes...