Posts from Brendan Hufford:

A Simple Guide To Email Tracking: Everything You Need To Know

This post was updated on June 14, 2022. With over 4 billion email users worldwide, it’s no surprise that...
8 months ago

What is Website Personalization? Ideas, Examples, Tools, & Strategy Guide

Customers don’t just prefer personalization in marketing, they demand it.  72% of consumers say they only engage with marketing...
8 months ago

What Is Split Testing? (And How to Do It Right in 2022)

In 2021, the average conversion rate for an ecommerce store is 2.12%. For every 100 visitors you get, around...
8 months ago

Future of CRM: 6 of the latest CRM trends to look for in 2022

No tool has made a bigger impact on sales than customer relationship management (CRM) software. Salespeople no longer have...
8 months ago

How to Create an Effective Sign-Up Form (+Examples and Templates)

What do email lists, newsletter subscriptions, and free SaaS trials all have in common?  They all start with a...
8 months ago

Customer segmentation: everything you need to know

Are you finding that your marketing campaigns aren’t getting the results you want? Or that your products aren’t standing...
8 months ago

Customer Delight: 7 Modern Strategies to Delight Your Customers

It goes without saying that you should try to satisfy your customers.  But today’s consumers are informed, and keeping...
8 months ago

SMS Marketing Best Practices (+3 Mistakes to Avoid)

Marketing headlines read “SMS has a 90% open rate!” It’s so much better than email! But that’s forgetting one...
10 months ago

Reconnecting With Customers After COVID

This post was contributed by Steve Rosenbaum, founder of Flawless Followup, an ActiveCampaign reseller agency. As the COVID lockdown...
10 months ago