Brendan Hufford

This post was updated on June 14, 2022. With over 4 billion email users worldwide, it’s no surprise that...

Customers don’t just prefer personalization in marketing, they demand it.  72% of consumers say they only engage with marketing...

In 2021, the average conversion rate for an ecommerce store is 2.12%. For every 100 visitors you get, around...

No tool has made a bigger impact on sales than customer relationship management (CRM) software. Salespeople no longer have...

What do email lists, newsletter subscriptions, and free SaaS trials all have in common?  They all start with a...

Are you finding that your marketing campaigns aren’t getting the results you want? Or that your products aren’t standing...

It goes without saying that you should try to satisfy your customers.  But today’s consumers are informed, and keeping...

Marketing headlines read “SMS has a 90% open rate!” It’s so much better than email! But that’s forgetting one...

This post was contributed by Steve Rosenbaum, founder of Flawless Followup, an ActiveCampaign reseller agency. As the COVID lockdown...