Skip to content

CXA for SMBs, entrepreneurs, and start-ups

Start small.
Dream big.
Let ActiveCampaign handle the details.

Customer experience is everything

Stand out with customer experience automation

What if your products and services were always backed with a personal connection? What if you do it without sacrificing your limited time, or exhausting resources? Customer experience automation (CXA) helps you do that, by giving you the tools to automate an amazing experience for every customer — from start to finish.

Grow your business

Stay connected to your customers, not your to-do list

As an entrepreneur, start-up, or small business, you wear a lot of hats. When you have to do all the hard work needed to run your business across sales, marketing, and support, it’s easy to get bogged down with tasks that eat up your day. ActiveCampaign is your partner to help you handle those details and never lose touch with your customers— so you can focus on growing your ideas into the business you dream of.

Will this make it easier to grow my business…or create more work?

When you consider a new software tool, you wonder if it will help you reach goals across every part of your business. It’s the question we asked when creating ActiveCampaign’s Customer Experience Automation (CXA) platform. We provide:

A path for success with hundreds of automation recipes, tools, and templates

Advanced segmentation and dynamic automations that save valuable time

World-class machine learning that lets you do the work of a much larger team

A platform that seamlessly integrates with the tools you already use

Ways to create a completely unique experience for every customer

Free migration services and multiple training options get you started fast

Try it out for your business

Try it free. No credit card required. Instant setup.

Some of the 100,000+ small businesses, start-ups, and entrepreneurs we’re fortunate to work with

Morrow Audio's Story

— Mike Morrow, Morrow Audio

Hipcooks Story

— Monika Reti, Hipcooks

Heather Read’s Story

— Heather Read, Heather Read Photography

The Produce Mom’s Story

— Lori Taylor, The Produce Moms

Get your valuable time back

Spend time on growth

Automation handles what no one else has time for.

Automation is like getting an extra employee without needing an extra desk. And you don’t need to be a tech wizard to use automation — our drag-and-drop automation builder lets you set up workflows in minutes. And once an automation is set up, it continues to run with no input from you.

You can use automation to:

Never lose touch.

Keep in front of your customers and prospects, no matter where they spend their time. Always have a relevant offer so you’re top of mind — whether they live in their texts, love Facebook, prefer to email, or visit your website.

Create personalized follow-ups.

Create sophisticated emails that treat everyone as individuals. Automations can check to see which link a contact clicks in your welcome email. Depending on what they click, send entirely different messages.

React to behavior in real time.

Begin an automation when someone performs any number of actions. If someone visits your pricing page repeatedly, send them an email with more information on the product, or to schedule time to speak by phone.

Recover lost income.

Send automated abandoned cart emails to customers who leave items in their shopping cart — they’re proven to recover up to 10% of lost revenue! That’s a lot of money that you can get back by setting up a one-time automation.

Better understand customers.

Use automations to track contacts and get insight into their needs, interests, and concerns. If they click a particular link in an email, tag them and then begin follow-up with content, products, and offers that target that interest.

Easily manage sales processes.

To cut down on time spent updating deals with notes, tagging contacts, and creating tasks, you can create automations that handle these updates and keep deals moving and keep records are kept up-to-date.

Try it out for your business

Try it free. No credit card required. Instant setup.

ActiveCampaign grows with your business

Connect favorite apps

Don’t replace the tools you already use.

ActiveCampaign’s 300 plus integrations — including Shopify, Square, Facebook, Eventbrite, Wordpress and Salesforce — connect you with the best-in-class tools you already love and make the most sense for your growing business.

Close more deals

Keep track of leads in a CRM, not in your head.

As your business grows, digging through emails, business cards, and calendars begins to make the time you spend on management go up (and productivity go down). When you can see your whole sales process at a glance, important information never slips through the cracks.

Plans that fit your needs

Pay only for what you use, and add on as you grow.

It doesn’t matter how great software is if it doesn’t fit your budget. That’s why we give you an industry-leading product for the best value, with simple pricing and no setup fees.

Spark new ideas

Find a recipe. Automate anything.

Automation recipes are pre-built templates that make it easy to build solutions for everything from mundane tasks to personalized customer experiences. They make powerful automation accessible — whether you’re just starting out or looking to grow.

Treat every customer like they’re your best customer

Create unique experiences

Your customers expect more from businesses today.

Your customers want personal experiences, and they don’t care how many other hats you have to wear as a small business owner. Customer Experience Automation uses data from the entire customer lifecycle to choose the best content, send time, and channel...so you can create entirely customized campaigns for each customer with minimal effort.

Target the right audience

Send better emails with advanced segmentation.

With advanced tags to track preferences, behavior, and custom attributes across the entire customer lifecycle, ActiveCampaign’s powerful segmentation lets you personalize based on almost everything you know about your customers. That means your messages are always targeted for the right audience.

Understand what works

Don’t just analyze data, take action on your data.

Data tells the story of the work you do to grow your business and connect to your customers. ActiveCampaign’s reports make sure you’re the author of your story. Your reporting data is:

  • Compiled from the entire customer lifecycle (including integrations)
  • Used to automate interactions with your contacts, leads, and customers
  • Easy to access and understand by businesses of every size

No more guesswork

Let machines do machine things (so you don’t have to).

Machine learning answers hard questions that take a lot of work to answer. With a single click, our solutions make things you could never do on your own easy. ActiveCampaign uses machine learning to scale your business, not your workload.

The power of customer experience automation

Our mission is to help growing businesses meaningfully engage with their customers. ActiveCampaign’s category-defining Customer Experience Automation platform helps over 100,000 global businesses do that.

When you start ActiveCampaign, we do the heavy lifting for you

Our free Expert Migration service makes it easy to move to ActiveCampaign from your old email marketing or marketing automation provider and saves you up to 6 weeks of work. Now that's a lot of hours.

Free migration services are only the start. We give you:

  • Free implementation
  • Free online training & support
  • Unlimited community access
  • Group training sessions through webinars and Study Halls
  • 1:1 strategy sessions with automation experts
  • Templates and guides included
  • Certified ecosystem of consultants

We’re so committed to your success as a small business, we guarantee it. We’re proud to be the only Customer Experience Automation provider promising excellence in value, service, and trust.

Join them

Try it free. No credit card required. Instant setup.