ACTIVECAMPAIGN VS. MARKETO

Lower Cost. Better Reviews. You Win.

185,000 businesses in 170 countries trust ActiveCampaign to help them with email marketing, marketing automation, & sales CRM. G2 reviewers say ActiveCampaign beats Marketo in every comparable marketing automation platform category. So what are you waiting for? We’ll help you do more on a lower budget.

g2 rating

ActiveCampaign

Plan Type: Marketing Professional

Email Marketing
Marketing Automation
Ecommerce Automation
Split Automations
Site Messages
Predictive Sending

$ 149
per month - paid yearly

Marketo

Plan Type: Select

Email Marketing
Marketing Automation

$ 895
per month - paid yearly

Designed for growing businesses

  • A visual automation builder that lets you automate in a few clicks
  • No contract, hidden costs, or complicated pricing
  • Add as you grow—stop paying for features you don’t use
  • Connects to your existing tools to build the stack that’s right for you
  • Free contact migration
ac logo white
Marketo logo
Ease of Use
0 %
Meets Requirements
0 %
Has the product been a good business partner?
0 %
Ease of Setup
0 %
Quality of Support
0 %
Ease of Admin
0 %
Ease of Use
0 %
Meets Requirements
0 %
Has the product been a good business partner?
0 %
Ease of Setup
0 %
Quality of Support
0 %
Ease of Admin
0 %
G2 badge

Comparison Data from G2 Satisfaction Score since 7/26/23

What you need to succeed

For your business to grow and scale, you need the right features, not everything and the kitchen sink. Get what you need when you need it, in an easy-to-use and affordable solution. Plus, try us free for 14 days and let our platform speak for itself.

CRM. Email. Automations.

Don’t just automate your processes, activate your entire customer experience.

AUTOMATION

Marketing Automation

Email Automation

Lead Scoring

Ecommerce Automation

Split Automations

Conversions

CHANNELS

Email

Landing Pages & Forms

Facebook Custom Audiences

Facebook Lead Ads

Site Messages

Mobile Apps

CAMPAIGNS

Content Manager

Email Templates

Conditional and Dynamic Content

Abandoned Cart

Product Block

Product Catalog

Predictive Sending

TRACKING & REPORTING

Automation Reports

Campaign Reports

Store Performance

Marketing Revenue Report

G2 reviewers say ActiveCampaign beats Marketo in 98% of categories

Make the tools you love more powerful

ActiveCampaign picks up where legacy marketing, sales, and support tools fall short. Whether you use our Deep Data Salesforce integration or our native CRM, you can seamlessly use the best tools for your business—not possible in all-in-one solutions.

Easier to get started quickly

There’s a steep learning curve to Marketo and simple tasks take longer than they should. With ActiveCampaign’s intuitive platform, free training resources, and best-in-class support, you'll spend less time wrestling with your tools and more time achieving your goals.

Get the data that matters

Important insights are captured, organized, and actionable. Easily trace your entire customer journey to discover trends, so you only spend time on activities that generate revenue. Know what turns leads into customers, and make the best marketing decisions possible.

Improve your marketing ROI

ActiveCampaign users report achieving a positive ROI in just 4 weeks. That's less than half the 10 week average reported by Marketo users.

Up your efficiency with sales automation

No longer worry about wasting time on tasks like pipeline management, customer segmentation, or lead nurturing. Sales automation will handle it for you.

Make it a hassle-free switch

Try ActiveCampaign for free

Instant set-up. No credit card required.

Schedule a free demo

Get a free walkthrough of ActiveCampaign