Escape the All-in-One.

Why specialization and deep integration is the future of martech.

The Marketing All-in-One Problem
  • Lack of focus
  • Limited to tools provided
  • Bloated feature set & price
  • Infrequent updates & stagnation
The ActiveCampaign Solution
  • Specialized, best of breed solutions
  • Flexible and adaptable
  • Pay only for what you need
  • Rapid development & innovation

Learn how custom stacks are revolutionizing martech in our free white paper. Download it now.

The all-in-one trap

A bundled solution limits you to the vision, development roadmap, and resources of a single company.


All-in-one solutions claim to be able to satisfy everyone's requirements but businesses have different needs that change over time.

Lack of focus, lack of depth

All-in-ones aren't updated and improved as quickly as solutions developed by more specialized companies.

85% of B2B marketers feel that they’re not using their marketing automation platform to its full potential. (SiriusDecisions)

Strengths of stacking.

When you create a stack of highly specialized marketing apps, you're able to pick and choose the perfect solution for each problem. You can find solutions with the exact features you need at the pricing that works. You pay only for what you need and you're not locked in, so if something better comes along, you can connect it without issue. You'll always have rapidly innovating, best of breed tools driving your business forward.

Assemble the Perfect Stack

Pick & choose from best of breed solutions to assemble the stack that makes sense for your company.

Pay For Only What You Need

By creating a custom app stack, you can connect the tools that you need and pay for only the functionality that is useful to you.

Prepare For Growth

Easily swap in new solutions as your business expands or pivots so that your stack adapts to your requirements.

“According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the huge potential benefits of automating marketing.” (TechCrunch)

A solid foundation for your stack.

With specialized apps feeding data into your ActiveCampaign account, it becomes the hub of your business and the control center for your marketing and sales processes. The more data that is funneled into ActiveCampaign, the more powerful it becomes.

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The tools for growth.

ActiveCampaign is a business growth platform offering three core solutions: email marketing, marketing automation, and customer relationship management. By focusing on developing and innovating around growth, we've been able to create a best of breed growth platform.

Email Marketing

The best way to keep in touch with all of your leads. Highest ROI of any channel.

Marketing & Sales Automation

Enable time-saving, conversion boosting processes that seamlessly tie together marketing & sales.

Sales CRM

Stay organized as you quickly move opportunities through an efficient sales pipeline.

Learn how custom stacks are revolutionizing martech in our free white paper. Download it now.

Aggregate fractured data.

The major selling point of an all-in-one solution is that data is accessible to all solutions. Our innovative Deep Data Integrations funnel all data from a solution into ActiveCampaign where it can be used to create segments, personalize messaging, customize paths through journeys, and more.

Leverage intelligence.

With specialized apps feeding data into ActiveCampaign, it becomes the brain that acts on the intelligence you've gathered to power each contact's experience throughout the customer lifecycle. This wealth of data becomes the key to delivering a personalized, optimized experience that creates repeat customers and outspoken advocates.

We're rated higher than the all-in-ones...

The customers have spoken — ActiveCampaign beats the competition in every category, according to an independent report compiled by G2Crowd.

Company: ActiveCampaign
  • Overall Rating 4.8/5
  • Product Direction 10/10
  • Performance and Reliability 9.6/10
  • Workflow Capability 9.2/10
  • Ease of Use 9.1/10
  • Avg. Payback Period 4 months
Company: Marketo
  • Overall Rating 4.2/5
  • Product Direction 8.9/10
  • Performance and Reliability 8.1/10
  • Workflow Capability 8.2/10
  • Ease of Use 8.2/10
  • Avg. Payback Period 10 months
Company: HubSpot
  • Overall Rating 4.5/5
  • Product Direction 9.6/10
  • Performance and Reliability 9/10
  • Workflow Capability 8.9/10
  • Ease of Use 9/10
  • Avg. Payback Period 10 months
Company: Act-On
  • Overall Rating 4.3/5
  • Product Direction 9.4/10
  • Performance and Reliability 8.9/10
  • Workflow Capability 8.5/10
  • Ease of Use 8.8/10
  • Avg. Payback Period 9 months
Company: Infusionsoft by Keap
  • Overall Rating 4.2/5
  • Product Direction 7.3/10
  • Performance and Reliability n/a
  • Workflow Capability n/a
  • Ease of Use 7.6/10
  • Avg. Payback Period 8 months