RSS Triggered Emails

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You can automatically send your subscribers RSS feeds using this add on. You can insert RSS Feeds into any mailing but this add on but this feature is especially useful if you run a blog and you want to allow subscribers to subscribe to it. Allowing your subscribers to subscribe to your RSS Feeds by email allows you to track reporting and gives you styling options that cannot be matched by standard Feed readers.

To dynamically insert an RSS feed into the message contents you will need to first select RSS icon in the WYSIWYG editor. This means that when the message is being sent it will fetch the RSS contents and display them as you specified while creating that message.

Once you click the RSS icon you will see a screen with RSS options.

Feed URL - This is the complete URL to the RSS feed that you wish to include in this message.
Max. number of items to include - Choose the number of RSS entries that you wish to include.
Would you like the most recent items or only new items to be included? - This option is useful for recurring campaigns or auto-responders. With this option you can choose to only fetch NEW items since the last time this message was sent. An example would be if you wanted to send a weekly recurring campaign that included that weeks blog posts.

Once you have entered the RSS URL and selected the options you desire click the Insert button.

You will now see the RSS template in your message editor:

You will see a variety of tags. Here is what each means:

%RSS-FEED|URL:http://www.site.com/myfeed.rss|SHOW:ALL% - This is REQUIRED and will not be shown to the recipent.
%RSS:CHANNEL:TITLE% - This is OPTIONAL and will show the title of the RSS feed.
%RSS-LOOP|LIMIT:10% - This is REQUIRED and will not be shown to the recipent. This is the start of the loop that will show the RSS contents.
- %RSS:ITEM:DATE% - This is OPTIONAL and will show the date of the RSS entry.
- %RSS:ITEM:TITLE% - This is OPTIONAL and will show the title of the RSS entry.
- %RSS:ITEM:SUMMARY% - This is OPTIONAL and will show the summary of the RSS entry.
- %RSS:ITEM:LINK% - This is OPTIONAL and will show the link to the RSS entry.
%RSS-LOOP% - This is REQUIRED and will not be shown to the recipent. This is the end of the loop that will show the RSS contents.
%RSS-FEED% - This is REQUIRED and will not be shown to the recipent.

You are now free to style and customize the format in which each part/element of the RSS feed will look. Bold some parts, change font sizes, remove RSS content you do not require, and more. Here is an example of how you could style the RSS feed in your message.

By default, our application will add the code that will display the excerpt; it is located in SUMMARY variable, which is built from DESCRIPTION, or if it doesn't exist, from a shortened content. In your case, you should have used the variable CONTENT. So, instead of using %RSS:ITEM:SUMMARY% , the full article content would be displayed with %RSS:ITEM:CONTENT%. In case that your feed have tags underneath CONTENT, you might need to access them using %RSS:ITEM:CONTENT:ENCODED%.

The bottom line is: you can use any content provided in the RSS feed, by using the scheme %RSS:ITEM:TAGNAME%. Furthermore, you can choose to manually control the size of your text, by setting the shortening engine to trim the variable to the amount of characters you need. For this you would use a pipe key "|", and the variable would look like this: %RSS:ITEM:TAGNAME|140% (trims to 140 characters).

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