The email marketing software has a simple to use interface that allows you to easily create, manage, and maintain lists of subscribers.
This guide will help you get started quickly by using the basic features of the email marketing software. For more in-depth information about using and taking advantage of all its advanced functionality, it is recommended that you come back later and spend some time looking through the rest of the documentation.
Set up your mailing list(s)
Adding your existing subscribers
Integrate with your web site
Sending your first campaign
View reports
Learn more
Set up your mailing list(s)
To get started you will need to setup a mailing list. A mailing list is a way of organizing or grouping your subscribers. You could setup a list for a specific web site, for your sales contacts, for a specific newsletter, etc..
To add your list click on Lists > Add list. Enter a list name (this will be used to identify your list) and click add. There are additoinal options (such as subscription notifications, opt-in mesage settings, etc..) that you can either set now and/or modify at a later time.
Adding your existing subscribers
You are now ready to begin adding subscribers to your list. If you already have a list of subscribers then the most common way of importing a list of subscribers is by importing a .csv file. You can import name, email address, and any additional subscriber fields contained in your .csv file.
If you have additional subscriber fields to import you must first create those custom fields by going to List -> Manage Subscriber Fields. You can store these additional subscriber fields in the form of a text field, text box, radio button, dropdown, etc. What you choose depends on what you want to use when you collect new subscribers through your subscription form.
When you are ready to begin importing your subscribers go to Subscribers -> Import Subscribers. There are two methods for importing, copy and paste or import from file. The most common is importing from a .csv file so click on Import From File. Browse for the file and then click on Import on the bottom. On the left you will see the first line of each column of your file. Match each column with the subscriber field the column belongs to. Click import and your subscribers will be imported into your list.
Integrate with your web site
Gathering new subscribers for your list can be done through the default public section of 12all or through generating a custom HTML subscription forms which can then be copy and pasted onto any area of your web site.
To generate your own subscription form go to Integration -> Subscription Forms and click on Create New Form. You can now choose the lists that would be included, information you wsih to request from your subscriber, and what message to display when they complete the form. You can also choose to have the visitor redirected to a specific URL after they submit your form. When you save your subscription form you will be able to copy the HTML code to paste into any page of your web site.
Sending your first campaign
You are now ready to send your first campaign. Go to Campaigns > Create New Campaign.
You have the option to choose from a number of different campaign types:
One-Time Mailing - This is a great campaign type to start with. This can be used when you want to send a mailing once and do not require any special timing or recurring features.
Recurring Mailing - Choose this campaign type if you want to create a campaign that will keep sending at a specific interval of days.
AutoResponder - An autoresponder is an email that will send out after a specific period of time (after a subscribe subscribes) This allows you to setup an email to be sent instantly upon subscription, 24 hours later, 3 weeks after that, etc..
Split Testing - This type of campaign allows you to test a number of messages (by sending to a certain percent of your list) and then the software will determine the best message (based on read & link click through rates) and send that winning message to the remainder of the list.
We suggest to try sending a One-Time Mailing to begin. Once you choose your campaign type click next.
You will be now asked for the mailing list(s) you wish to send to. Choose the list or lists and click next. The campaign guide will now direct you on how to create the message contents. Enter the from name, from email, subject, and message contents and continue to the next step.
The campaign creation guide will now walk you through additional options that you can apply to your campaign. This process has help notes included to assist you if you should have any questions. Once you reach the summary page you will be able to preview your campaign, send a test email, and initiate the sending.
Once you have initated the sending you can view the Campaigns page to check the sending progress and view campaign reports.
View Reports
After you send a campaign you can view campaign reports. These reports will help you analyze the read/open rates, link tracking stats, bounced emails, unsubscriptions that resulted from sending the campaign, and more. You can export each report to a CSV file for further analysis in any external application.
Learn more
The above quick start guide is a quick overview of the basic features you can use with the email marketing software. Please view our collection of articles & tutorials to further advance your email marketing.
