Click on "Personalize" on the WYSIWG text editor page in "Creating New Message, to easily apply tags to a number of fields: "Subscriber's Name", "Subscriber's Email", "Subscriber's IP, "Update Profile Link", "Unsubscribe Link", "Web Copy Link", and "Sent to a Friend Link." Or enter them manually:
%PERS_UNSUB% - unsubscribe
%PEFS_WCOPY% - web copy of mailing
%PERS_XXXXXXXX% - optional fields.
X should be replaced with the optional field id.
%PERS_NAME% - subscribers name
%PERS_IP% - subscribers ip address
%PERS_UP% - update profile/subscription info
%PERS_FRIEND% - forward to a friend
Forward to a Friend
To create a link that allows to you to forward to a friend use the tag %PERS_FRIEND%. This directs you to a page that asks your name, friend's email, friend's name, and a personalized message. After filling out the form the friend receives a "thought you may be interested in this mailing" letter with a link on the bottom. To create a clickable link that will forward the mailing to a friend you can use the format
<a href="%PERS_FRIEND%">Click here to forward to a friend</a>
Update Profile Tag
The update profile tag %PERS_UP% creates a link that allows subscribers to update their name and optional fields on a