Subscriber Date Based Emails allow you to send emails for birthdays, anniversary's or any date specific event you want to send out to your clients. Any subscriber fields that you use must have a default value that corresponds to one of the following date formats:
yyyy-mm-dd
yyyy/mm/dd
yyyymmdd
mm/dd/yyyy
dd/mm/yyyy
When you create a New Campaign you would then select the Subscriber Date Based Option
After you add and select that message to use as your subscriber date based email you will then match the Subscriber Field with the date you are attempting to match. You will also match the date format with the subscriber field you selected. After you have done that you will select which part of the field you want to match. For example with a birthday you are going to want the Month and the Day to match. If you want to send your message a week in advance or a week after the date you matched then you would do that by adjusting the offset days.
Offset days are applied to the current date, and the result is then compared to the the subscriber's designated date field. Let's say that today's date is 10/21/2010 and the subscriber's date field is 10/17/1978. If we want the the subscriber date based email to be sent to the subscriber today , we would choose Match Month and Day, and then choose -4. The system will add -4 to today's date, which would make it 10/17/2010. Then it will try to match all subscribers with the same month and day of 10-17, and it would send to our subscriber today.
Once all of that is sent you would initiate your campaign by clicking Finish at the end of the wizard.
