Your email campaigns are not just static messages sent to every subscriber. You can completely customize the message content for each subscriber, as well as include subscriber-specific links where clicks are recorded on the Campaign Reports page.
Cautions and caveats
Test messages: Not all personalization tags will work when sending a test message. To test all tags, send a campaign to a test list (with your email included) and then you can see the output.
Cursor position: To make sure your personalization tag selection is positioned where you want it, first click into the message editor text area, and position the cursor exactly where you want the personalization tag to appear.
Using personalization tags
Use the “Personalize Message” link that appears within the message editor:
This will open a window/pop-up in the center of the screen:
Here you can choose what information you want to include in the message. For example, let’s say you click the “First Name” link:
This will insert a “tag” into the message body (if it does not work, first click into the message body, then insert the tag). In this case, the tag is %FIRSTNAME%.
After sending the campaign, in place of this tag will appear the subscribers first name. You can include personalization tags anywhere in your message body which will be converted to their actual value when the campaign sends.
Creating new personalization tags
You can even create your own personalization tags by adding custom subscriber fields. Go to Lists > Subscriber Fields and add a new field:
Name your field and include a Personalization Tag for it (anything you want, as long as it’s not in use already).
You can now use this custom tag anywhere in your email messages.
Personalization tag index
Here are all of the available personalization tags, and example values they would be converted to:
| Description | Personalization Tag | Example value |
|---|---|---|
| Email Address | %EMAIL% |
john@activecampaign.com |
| First Name | %FIRSTNAME% |
John |
| Last Name | %LASTNAME% |
Smith |
| Full Name | %FULLNAME% |
John Smith |
| Date Subscribed | %SUBDATE% |
10/10/2011 |
| Time Subscribed | %SUBTIME% |
14:19:40 |
| Unsubscribe Link | %UNSUBSCRIBELINK% |
|
| Web Copy | %WEBCOPY% |
With link tracking on:
With link tracking off: |
| Update Subscription Account Link | %UPDATELINK% |
With link tracking on:
With link tracking off: |
| Send to Friend Link | %FORWARD2FRIEND% |
With link tracking on:
With link tracking off: |
| Unsubscribe Link (All Lists) | %UNSUBSCRIBELINK%&ALL |
|
| Social Submit Links | %SOCIALSHARE% |
 See below for each individual link URL. |
| Facebook Like Button | %SOCIAL-FACEBOOK-LIKE% |
 With link tracking on: With link tracking off: |
| Share on Facebook Link/Icon | %SOCIALSHARE-FACEBOOK% |
 With link tracking on: With link tracking off: |
| Share on Facebook Link Only | %SOCIALSHARE-FACEBOOK-LINK% |
With link tracking on:
With link tracking off: |
| Share on Twitter Link/Icon | %SOCIALSHARE-TWITTER% |
 With link tracking on: With link tracking off: |
| Share on Twitter Link Only | %SOCIALSHARE-TWITTER-LINK% |
With link tracking on:
With link tracking off: |
| Share on Digg Link/Icon | %SOCIALSHARE-DIGG% |
 With link tracking on: With link tracking off: |
| Share on Digg Link Only | %SOCIALSHARE-DIGG-LINK% |
With link tracking on:
With link tracking off: |
| Share on Reddit Link/Icon | %SOCIALSHARE-REDDIT% |
 With link tracking on: With link tracking off: |
| Share on Reddit Link Only | %SOCIALSHARE-REDDIT-LINK% |
With link tracking on:
With link tracking off: |
| Share on del.icio.us Link/Icon | %SOCIALSHARE-DELICIOUS% |
 With link tracking on: With link tracking off: |
| Share on del.icio.us Link Only | %SOCIALSHARE-DELICIOUS-LINK% |
With link tracking on:
With link tracking off: |
| Share on Google+ Link/Icon | %SOCIALSHARE-GPLUS% |
 With link tracking on: With link tracking off: |
| Share on Google+ Link Only | %SOCIALSHARE-GPLUS-LINK% |
With link tracking on:
With link tracking off: |
| Share on StumbleUpon Link/Icon | %SOCIALSHARE-STUMBLEUPON% |
 With link tracking on: With link tracking off: |
| Share on StumbleUpon Link Only | %SOCIALSHARE-STUMBLEUPON-LINK% |
With link tracking on:
With link tracking off: |
| Today’s Date (assuming today is Oct. 24, 2011) | %TODAY% |
10/24/2011 |
| Today’s Date + 1 | %TODAY+1% |
10/25/2011 |
| Today’s Date – 1 | %TODAY-1% |
10/23/2011 |
| List Sender Info | %SENDER-INFO% |
My Email Marketing Company 123 S. Main St, Chicago, IL 60405 United States |
| List Sender Info (single line) | %SENDER-INFO-SINGLELINE% |
My Email Marketing Company, 123 S. Main St, Chicago, IL 60405, United States |
| Subscriber’s IP Address | %SUBSCRIBERIP% |
90.434.22.189 |
| Subscriber’s List | %LISTNAME% |
General List |
| Subscriber ID | %SUBSCRIBERID% |
23 |
Related posts:
