Help Articles

Using Google Analytics for your email campaign read and link tracking

In addition to our system’s built-in link tracking settings, you can enable Google Analytics to track link clicks in your campaign messages and Automation messages. Setting this up is quick and easy.

First, you’ll need a Google Analytics account created, and you’ll need to make sure that your Google Analytics tracking code is properly installed on any of your websites that you want to track. (Google Analytics link tracking will only work when you are linking to pages that actually contain your Analytics tracking code.)


Enabling Google Analytics Link Tracking

Google Analytics link tracking is enabled per-campaign. You will see this setting on the Summary & Options page, before you finalize your campaign. To turn this setting on, click “enable” on the right side of the page, next to the text that says “Links will NOT be tracked with Google Analytics.”

After you enable this option, you will have the chance to type in a custom name for this campaign. It can be the same as your campaign name within ActiveCampaign, or it can be something unique to help you identify the campaign/message. This will show up in your Google Analytics account later on.

(NOTE: These settings will not show up if you have no links in your message at all, or if you have disabled link tracking altogether.)


Link Tracking Results

When a contact receives a campaign message and clicks the links, you will notice visits appearing under the “View Report” section of Analytics:

View Report


… then click on “Traffic Sources > Campaigns”:

Traffic Sources


For your external links, you should then notice stats for specific campaigns in Analytics:



(NOTE: You must wait at least 24 hours to see results in Google Analytics.)


Troubleshooting Link Tracking

If stats are not being recorded in Analytics, please make sure you’ve waited at least 24 hours, and then double-check a few things:

1. Click on a link in a campaign message (after receiving the email), and verify the URL appears like this:

This should be how the links appear when clicking on them from a campaign message, to the link site. Your specific list and campaign details will be in place of the bold text above.

2. Create a test link like the one above, pointing to your linked site with the Analytics code on it. Make sure to include the URL parameters above, and include sample data for them. Then, simply visit that URL. This should record a “visit” in Analytics.


More questions?

For more information about any feature of our Email Marketing software, please contact our Support Department. We would be happy to assist you.