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Using Google Analytics for your email campaign read and link tracking

You can enable Google Analytics to track reads and links in your campaign messages.

First, you’ll need a Google Analytics account created, and a profile set up for your mailing website:

New Profile

 

Note the unique Google Analytics account number for the profile:

Google UA

 

Setting up Read Tracking

For read tracking, you will need to include this number on your Edit List page. Go to the Lists tab, and click Edit next to your list to find the External Services section:

Google UA List

 

When a campaign message is received by a subscriber, images will have to be displayed by the email client, in order for Analytics to track the “read.”

Please note: You have to wait at least 24 hours to see results in Analytics.

 

Setting up Link Tracking

For link tracking, include each domain that you will link to in campaign messages. Each domain must have Analytics code embedded on the site. This is also added under the External Services section of the Edit List page:

Add Domain

 

For the example above, the domains example1.com and example2.org both have Analytics tracking code already embedded on the site.

Note:

Do not include the “http://” portion when listing each domain. However, you do need to add “www.” in front of your domain, if the links in your message also contain “www.” in the URL.

For wildcard characters, use ‘%’.
For example, to match all subdomains for the domain “example.com”, type “%.example.com”
or, to match all IP addresses starting with 192.168, enter “192.168.%”

 

Set Tracking details during Create Campaign process

During the Create Campaign process, you can specify which links you’d like to track, as well as supply Actions and a Short Name for each link (for reporting purposes). This can be seen on the Summary & Options page (the last step of the Create Campaign process, before the campaign is sent).

Options

 

Make sure “Enable Google Analytics Link Tracking” and “Enable Google Analytics Open/Read Tracking” are checked, so tracking works for that campaign.

 

Link Tracking results

When a subscriber receives a campaign message with links to example1.com or example2.org, and they visit those sites by clicking on the links, you will notice visits appearing under the “View Report” section of Analytics:

View Report

 

… then click on “Traffic Sources > Campaigns”:

Traffic Sources

 

For your external links, you should then notice stats for specific campaigns in Analytics:

Statistics

 

Please note: You have to wait at least 24 hours to see results in Analytics.

 

Troubleshooting Link Tracking

If stats are not being recorded in Analytics, please make sure you’ve waited at least 24 hours, and then double-check a few things:

1. Click on a link in a campaign message (after receiving the email), and verify the URL appears like this:

http://mymailingsite-link.com/?utm_source=Test+List&utm_medium=email&utm_campaign=Test+Campaign&utm_content=test%40activecampaign.com

This should be how the links appear when clicking on them from a campaign message, to the link site. Your specific list and campaign details will be in place of the bold text above.

2. Create a test link like the one above, pointing to your linked site with the Analytics code on it. Make sure to include the URL parameters above, and include sample data for them. Then, simply visit that URL. This should record a “visit” in Analytics.

 

 

More questions?

For more information about any feature of our Email Marketing software, please contact our Support Department. We would be happy to assist you.

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