ActiveCampaign conforms with the Can-Spam Act. This law sets the requirements for all commercial messages. The law requires (among other things) that all Email Marketing messages must have:
To follow this law, campaigns sent through ActiveCampaign have an automatic footer added at the bottom of all messages that include an Unsubscribe link and a Physical address (Terms).
We understand, however, that this footer may not match your branding. So, we provide you with a way to replace the default footer so that you can style and format the Unsubscribe Link and Sender Information the way you want.
To do this, you would need to use personalization tags (NOTE: You should read the personalization tags article first to follow this guide). There are 2 required tags to replace the default footer: the unsubscribe tag and the sender info tag. To add these, you could either use the Personalize Message link on your Message Editor, or you can type the tags manually.
Of the two, the easiest is to use the Personalize Message Link. You just click the link fron the Message Editor.
Then, you choose the Unsubscribe Link from the Message Options tab.
After that, you add the Sender Information from the Other Tab.
However, if you want to use tags, here are the specific personalization tags you need to use. (You only need to use 1 Unsubscribe tag and 1 Sender Info tag to replace the default footer)
Once you’ve added these personalization tags, you can apply any formatting and/or styles you want.
NOTE: You can add the tags above on a Message Variable. To learn more about Message Variables, please go to this blog.
For more information about Exporting or any feature of our Email Marketing software, please contact our Support Department. We would be happy to assist you.