When creating a new message you can dynamically insert an RSS feed into the message contents. This means that when the message is being sent it will fetch the RSS contents and display them as you specified while creating that message.
To begin, place your cursor on the area where you want your RSS feed content to appear. Then, click the RSS icon on the message creation page:
Once you click the RSS icon you will see a screen with RSS options.
Once you have entered the RSS URL and selected the options you desire click the Insert button.
You will now see the RSS template in your message editor:
You will see a variety of tags. Here is what each means:
You are now free to style and customize the format in which each part/element of the RSS feed will look. Bold some parts, change font sizes, remove RSS content you do not require, and more. Here is an example of how you could style the RSS feed in your message.
You can use personalization tags to insert information from your RSS feed into your subject line. This way you don’t have to use a generic subject line like “New blog post” or “Recent updates” so your emails will be more likely to be opened.
For example, this tag will insert the title of the first blog post that appears in your feed: %RSS:ITEM:TITLE%
To use another RSS tag, you would switch out the last variable. For example, %RSS:ITEM:LINK% would insert the first URL of the RSS item.
Note that many RSS tags exist but you are only able to use the RSS tags that appear in your feed to personalize.
Any tag that is included in your RSS feed can also be included in your campaign message. For example, you may want to include an image along with each RSS item that is displayed. If your RSS feed has a tag within each <item> called <yourtag>, you can easily include that in to your message by typing — simply type in the name of the tag as part of your variable, formatted like so:
Note: Be sure to change “YOURTAG” in to the actual name of the tag.
In the example below, there is a tag within the <channel> called <image>, and there is a tag within that called <url>.
So, if you wanted to include an image in to your mailing, using the above RSS code as an example, you would need to type something like this in to the Code Editor tab when composing your message:
(Since the <image> tag is part of the main <channel> tag, you do not need to add the word “ITEM” to the variable in your message. If you are using a custom tag that is included within every single item, you would type %RSS:ITEM:YOURTAG% within your message.)
The following image is an example showing what your message source code might look like:
And below is a preview of what the above message would look like when it was sent:
Your image(s) might also be enclosures like the example below:
<item> <title>Test title</title> <description>Test description</description> <pubDate>Wed, 26 Jun 2013 14:01:47 +0200</pubDate> <enclosure type="image/jpeg" url="http://some.image-url.com"/> </item>
In this case the following tag should work (which will display the image):
For more information about any feature of our Email Marketing software, please contact our Support Department. We would be happy to assist you.