ActiveCampaign’s email marketing service requires that all of your contacts be opted-in, meaning they willingly subscribed to be on your email list, and are expecting to receive mass emails from you. If you have built a list but it is not an opt-in list (to see examples as to what is and is not allowed, please see our List Examples page), or it is a list that you have not emailed in over one year, you will need to send opt-in confirmation emails to this list before adding them to your hosted ActiveCampaign Email Marketing account.
If you already have a list that you have collected online, but these individuals have not opted-in to your email list/newsletter, the best thing to do is to completely drop this list and start over, and we encourage this whenever possible.
Unfortunately, it is extremely difficult to opt-in a list that you’ve already collected through other means. You can try to do so, but you will likely succeed in annoying (or possibly losing) at least some of your customers/clients, and you will likely only retain a small fraction of the list in the process — especially if the list is old. Though this is frustrating for many new email marketers to hear, it is unfortunately a realistic outcome. For this reason, it is best to ensure that you are using proper opt-in practices when initially building your list.
However, if you would like to try and opt-in a list that you have already built, you will need to ensure they have been opted-in before signing up for our hosted Email Marketing service.
To opt-in an existing list you already have online, you must send each person an email asking them to sign up to your email list. This initial email cannot be sent using our service. You may choose to send individual emails from your own email client, or you may choose to use a different application (such as a downloaded application you are hosting on your own server) or service to send this initial email — but in order to protect our delivery rates for all of our clients, and reduce abuse complaints, this initial communication cannot be sent using our system.
However you choose to send this initial email, please make sure to follow these basic guidelines:
For more information about any feature of ActiveCampaign’s email marketing software, please contact our support team. We’ll be happy to assist you.