Smart Email Marketing starts with having a quality list. A good list allows you to have great interaction rates. It also helps you prevent high bounce, unsubscribe, and/or spam complaint rates. You can have a quality list by properly maintaining your list.
You should start by making sure that you have an opt in list. Using a double opt in subscription process is best for 2 main reasons.
Another thing you should do is to remove, from your list, any contact who unsubscribes, bounces, and/or who reports spam. This is somewhat a tedious task. Luckily, ActiveCampaign does this for you automatically.
However, if you are moving from a different provider, or, if you maintain another list of “bad” addresses, you can’t just import this list and have it automatically be moved to your bounce or unsubscribe lists. With your ActiveCampaign account, however, you can import this list into an Exclusion List.
In your ActiveCampaign account, an exclusion list is a list of contacts that you wish to exclude from any campaigns ever. This means that once you add someone on the exclusion list, they would no longer receive any correspondence from you.
As I mentioned, this is good for two reasons (there could be other reasons).
1. Go to the Import Page (Lists –> Import)
2. On the Import Page, choose the file to import (or copy/paste OR connect with an external service). Then, please click the Advanced Importing Options Link.
3. On the Drop-Down, select Import As Excluded Email Address. Then, choose the list you want to exclude from. Choose All Lists to exclude from all lists. However, you can also choose specific lists. Click the Next button and follow the remaining Import steps.
1. Go to the Excluded Contacts Page (Contacts –> Excluded Contacts). Click the Excluded Contacts link.
2. From the “Excluded address that” dropdown, choose an option:
3. After that, choose the list(s) you wish to exclude from. You can also choose from ALL lists. Then, click the “Add” button.
For more information about any feature of our Email Marketing software, please contact our Support Department. We would be happy to assist you.