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Email marketing attracts participants by notifying subscribers of upcoming events and news from their sports event company. Lactic Turkey Events uses a database of subscribers consisting of past event participants and interested future participants who sign up through subscription forms on their site. “I use email marketing to inform our database of people of upcoming events and news from our sports events company. The people on the database are participants from past events we have held or people who sign up from the web site because they are interested in our events. ....the common profile of a Lactic Turkey competitor is a person that wants to get into the outdoors to experience life and conquer the physical and mental challenges that inevitably arise. We as event organizers are active in outdoor pursuits and enjoy exploring new places.” ActiveCampaign Email Marketing draws on the interest of likely event participants by providing a simple mechanism for storing and delivering information to a database of subscribers. Over time they can attract new interest while maintaining the interest of past event participants. ActiveCampaign allows you to generate HTML subscription forms that include any number of subscription fields. Entry information is collected through adding subscription fields for entry forms generated in ActiveCampaign Email Marketing. “The current stable of events includes an off-road half marathon, an endurance mountain bike ride, two rogaines (3 and 6 hour), and a 6-hour adventure race. (ActiveCampaign) has cut back on the admin work required to send emails process entries to our events. I use the software to collect entry information (an entry form) for our events.” Preparation for events is streamlined as information for event participants is easily collected and stored using ActiveCampaign. Information is gathered early in the process for advanced event preparation.
Statistical tracking in ActiveCampaign provides a mechanism gauging subscriber interests and this information is then relayed to event sponsors. Lactic Turkey is able to determine subscriber preference through viewing the links that are clicked on for the mailings that they send out. “Track the number of links used and feed this information back to our sponsors, also use stats to see what info is being read. ....Communicating with present and past participants and recording entry information so participants can enter one of our events. ...It is the main marketing tool” Having measurable statistics on subscriber preference gives them demonstrable data to provide sponsors so that they can build their marketing efforts around event participants. ActiveCampaign is a highly effective marketing tool when used for information gathering. ActiveCampaign Email Marketing allows Lactic Turkey Events to attract new and existing participants to upcoming events, prepare information for upcoming events, and draw on participants interests which is especially useful for sponsors. ActiveCampaign has allowed them to develop their database and spread word of their events.
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