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ActiveCampaign Email Marketing is used by Philanthrocorp in order to promote brand recognition to potential clients. They use ActiveCampaign Email Marketing in order to send mailings that keep potential clients aware of their brand name. “Our service is a long sales process and the primary use was to keep our name in front of potential clients. Our clients will toughly research competitors and many times it is 1 to 2 years before they make a buying decision. ...” ActiveCampaign Email Marketing gives them a competitive edge by allowing them to effectively promote their brand name throughout an extensive sales campaign. This keeps them involved with clients throughout the decision making process.
Philanthrocorp uses email marketing because it is proficient as well as cost efficient. ActiveCampaign Email Marketing reduces the costs as well as hours involved with maintaining contact with potential clients. “In addition to reducing the cost and man hours necessary to maintain consistent contact with our potential clients, we opened an additional revenue stream by offering the same tools for our clients to market their customers..” ActiveCampaign Email Marketing is a cost efficient marketing solution because it requires few resources or overhead expenses to touch base with potential clients. ActiveCampaign Email Marketing saves Philanthrocorp time and money during their marketing process. PhilanthroCorp was able to generate additional revenue by using ActiveCampaign Email Marketing as service that they offered to their clients. They were able to expand their offerings to clients while keeping both parties satisfied through two folded benefits. “We opened an additional revenue stream by offering the same tools for our clients to market their customers. This also resulted in more end user sales which benefited both our company and increased profitability of our clients.” They made money using ActiveCampaign Email Marketing as a service solution for clients because it was a profitable solution for both parties. The benefits of ActiveCampaign Email Marketing were also applicable to clients.
ActiveCampaign Email Marketing is instrumental in marketing efforts because it can be used to identify client's areas of interests. This is done by dividing newsletters into categories of interests which Philanthrocorp uses to do targeted marketing based on click through rates. “We divide our newsletter into 4 specific categories. Writing and article pertaining to each category and when a client is consistently clicking through on one category we know their greatest interest. Then we begin to target market the product/service they are most interested in.” ActiveCampaign Email Marketing allows Philanthrocorp to tailor their marketing towards the interests of their clients. Clients only receive material that is relevant to their interests. Philanthrocorp rated ActiveCampaign Email Marketing technically sound and easy to use. They chose ActiveCampaign Email Marketing over other email marketing solutions because of its ease of use and unique feature set. “Compared to other email programs and hosted services that we have used, we find 1-2 All more robust in meeting all our needs and no more difficult to learn than any other software application. From a technical stand point I have found the program to be solid and reliable. ...It has some unique features that are important to our needs and that simply were unavailable in the 5 or 6 other apps and hosted services we've used in the past. ...It is becoming the main venue of delivering a multi-facet marketing system.” After searching the market they settled on ActiveCampaign Email Marketing because they found features that weren't included in any of the other applications that they looked at. ActiveCampaign Email Marketing is now the focal point of their marketing strategy.
Philanthrocorp praises ActiveCampaign for attention to client's needs. “The 1-2- All support team is AWESOME!! Your support team helped me to solve and understand every question, and patiently helped me through every step. Their responses have been fast, knowledgeable and professional.” All of their questions were addressed in professional and timely manner. They had a positive customer experience through product support. Philanthrocorp uses ActiveCampaign Email Marketing to promote brand recognition to potential clients, reduce overhead costs, generate additional revenue, and to do targeted marketing. They found a well supported product that contained the ease of use and feature set they required.
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