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Organizations try to establish a communal base by distributing newsletters on a regular basis. HRP media maintains its community through email marketing that encourages site visitors to return to their web site. “Email marketing helps us to achieve high return rates to our website without having to work on people's accounts individually. It's really important to our site as we run a large community-driven portal.” By making their site visitors feel as if they belong to a community they can establish a steady base of revenue. ActiveCampaign Email Marketing makes site visitors feel like they belong to a community.
HRP Media relies on profits from advertising on their website. ActiveCampaign Email Marketing helps HRP media generate a base of revenue through advertising. “It helps us increase the rates at which users return to the website, and as such this increases our page views and revenue from advertising.” Newsletters direct subscribers in the community back to the site where advertising generates revenue. ActiveCampaign Email Marketing is used as a bridge between HRP media and its subscriber base. “We don't use it for marketing, but more for updating our members with information. It is important that users return and using ActiveCampaign Email Marketing forms a large part of our strategy in achieving this.” HRP media focuses on using ActiveCampaign Email Marketing to retain rather then attract clients. ActiveCampaign Email Marketing contributed greatly to the profitability of advertising on the organization's site.
Using ActiveCampaign Email Marketing has not only resulted in higher return rates, it has allowed them to expand. “We've grown by 20% and our return rates have increased by 30%.” If you can attract your existing clients back to your site then they will provide you a base with which to grow. Using a newsletter for community driven web sites is an effective way of generating revenue through site advertising. Higher return rates have resulted in exponential growth. HRP media uses ActiveCampaign Email Marketing's link tracking capabilities to determine sites of interests to their subscriber base. We use the statistics to see what kind of news is most interesting to the readers. Some links are not clicked on, whilst others are used heavily. This means we can tailor both the site content and email content to what people find interesting.” Statistical tracking has allowed site content as well as email content to be marketed around the subscriber's interests.
ActiveCampaign Email Marketing has allowed HRP Media to run a community driven portal that directs visitors back to their site, contributing to the profitability of their advertising. At the same time they have been able to market their site and email content around the interests of their community.
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