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Backpacker Tours Australia uses ActiveCampaign Email Marketing to deliver highly targeted travel information to backpackers from all over the world. By using a large number of very specific mailing lists, they are able to effectively promote tour packages, accommodations, and travel insurance options for travelers ranging from those on extreme-sports holidays, to scuba-divers, to vacationers making a quick break to Australia.
“The average lead time before a person leaves on their travels is between 6 and 9 months. Therefore the email campaign provides a wealth of information,” allowing them to deliver the materials that are most relevant to their clientele at the times that they will be the most appreciated. By maintaining very specific mailing lists, Backpacker Tours Australia is able to tailor its sales information for each specific group.
However, with power comes responsibility: a powerful program must strike a balance between feature-richness and usability. The folks at Backpacker Tours Australia say they have tried several different programs over the last 6 years, and found that ActiveCampaign Email Marketing has the best user interface and functionality of any e-mail marketing software package. “It's simple to use and powerful in its analysis and management of our lists.”
To help you maintain your competitive edge, your marketing software must be updated regularly, providing new functionalities and repairing minor problems as they are discovered. Backpacker Tours Australia has been extremely impressed by the ActiveCampaign update and support cycle. “We first purchased a copy about 3 years ago and since then, the upgrades and development have never slowed down. Each upgrade has made a huge difference to managing our e-business marketing strategy.” ActiveCampaign Email Marketing is designed to empower your business to communicate and succeed. That’s why Backpacker Tours Australia doesn’t just use ActiveCampaign as their primary e-mail marketing solution; they recommend it to their clients as well.
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