Email Client Tracking & Reports
ActiveCampaign Email Marketing software provides a number of advanced statistical reports, including email client reporting. These reports, as shown below, break down any message or email campaign based on the email clients that recipients on your list are using to read the message.
Benefits of Email Client Reports
This information provides a number of significant benefits to the email marketer. By knowing which email clients are popular with your contacts, you can surmise the general level of technological savvy among your clients, which can help you to make decisions about the way your marketing materials are presented.
You can also tailor your email messages to the display capabilities of the most popular email clients. For example, if you find that a large percentage of your readers are opening your message on mobile devices, it would be wise to use a simple one-column layout for enhanced readability. Likewise, many email clients display the first line of an email message as a preview for the recipient. If this is the case for a large percentage of your contacts, then you would want to be sure that you are including compelling content on that first line, rather than an image, link to your web site, or unsubscribe notice.
Email client tracking can also be helpful in selecting an email template. Our software's Inbox Preview feature will make it easy to see how well a template displays in a given email client. All you have to do is check the email client statistics to see which clients are popular among your email list contacts, and then check the Inbox Preview to see whether your template is displaying correctly in that email client.
Supported email clients
These reports include all major email clients, including:
Desktop Email Clients
- Outlook 2000, Outlook 2002/XP, Outlook 2003
- Outlook 2007
- Outlook 2010
- Lotus Notes 6.5, 7, Lotus Notes 8
- Thunderbird 2.0
- Thunderbird 3.0
Web Based Email Clients
- Mobile Me
- Yahoo! Mail
- AOL Mail
- Windows Live Hotmail
Mobile Email Clients
- Outlook Mobile