General
- New interface & work-flow
- Updated language file structure
- Full source code included
- Integrated (non-branded) help documents
- True support for first name / last name.
- API
Lists
- Multi-list management allows you to manage subscribers, campaigns, etc.. across multiple lists
Split Testing Campaigns
- Now included for free
- Set any # of messages to test
- Automatic "winner" picking
- Send to a certain % and let the
system send the winner to the rest.
Campaign Options
- Choose which links you want to track or have ActiveCampaign Email Marketing track all links
- Give links shorter "friendly" names that are used in reports
- Auto-save and draft creation while you create campaigns
- New send test email options
- New email check options
- New preview options (including a size preview, images enabled/disabled preview, and more..)
- New resend campaign options (Create new based off of, Send to new subscribers, and Send to subscribers who have not read/opened the campaign)
- Option to hide single campaigns from public archive
Sending methods
- Specify the number of emails you wish to send per (hour or day) in addition to our old sending throttling options.
- Choose your sending order (Randomize, oldest to newest, newest to oldest)
Public Section
- Forward to a friend now allows your subscribers to forward the campaign to multiple email addresses
- New RSS feeds for message archive
Settings
- External login sources (connect to popular CMS systems, forums, etc..)
- Improved cron / scheduled task management. Only one cronjob / scheduled task is now needed.
- Improved bounced management
- PIPE options for bounced management and subscriptions by email
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Segmenting
- New "grouping" options allowing you to create complex segments
- New matching types including ( all subscriber info fields, has clicked on a link, has not clicked on a link, has opened, has not opened, in list, not in list, forwarded, has not forwarded )
Actions
- Set actions for when a subscriber reads/opens a campaign
- Set actions for when a subscriber clicks a link
- Set actions for when a subscriber subscribes to a list
- Set actions for when a subscriber unsubscribe's from a list
- New action options including ( subscribe to list, unsubscribe from list, send campaign, update subscriber info )
Message Options
- New personalization options
- Full dynamic RSS support for all emails
- Dynamic personalization tags (such as %TODAY+3%)
- System-wide templates & templates specific to a set of lists
- Create messages by uploading a file, fetching a url, using a template, or with our editor.
- Convert HTML version to text version with a single click
- Dynamic content options (such as conditional content using if/else statements in your message)
Database Sync
- Support for MySQL
- Support for MSSQL
- Support for PostgreSQL
Integration
- Multiple integration options
- New completion options
Improved Reporting
- User reports
- List reports
- Campaign reports (With shared reports)
- Google Analytics integration
User Management
- User groups
- Set available sending methods/SMTP's per each user group
- New limit options ( including the ability to limit subscribers, lists, attachments, and users )
- Option to require an unsubscribe link on all outgoing emails
- Option to require opt-in email confirmation for all new subscribers
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