Yesterday we launched a great new feature, one that had been highly requested since the introduction of our Automated Series — time and date awareness.
With this new feature you can now effectively schedule steps in your automate series to happen only at the appropriate times for your contacts.
This can now be accomplished with a simple “Wait until…” step under the “Date and Time” section.
Best of all, the time we’re referring to here is not your time zone, it is the customer’s. We will now track and utilize each contact’s time zone offset via their IP address to allow you to send to them at the right time for their region.
If you set an automated series to wait until Monday at 9 AM, the next step will not progress until 9AM on the following Monday in their time zone.
No longer will you have to worry about sending messages at strange hours or days when you won’t be available to respond. As you can imagine this opens up a host of other possibilities which we can promise we’re already thinking about for the future.
Much like our enhancements earlier in the week we believe a more personal experience will lead to better results and this is just one of many steps we’re taking to help you provide that.
Got ideas for what we can do with this data next? Let us know on our Feedback Forums.