Track your contacts actions & behaviors. Extensive data with a purpose.

A while back we hinted at how we were planning to help you capture and utilize mass amounts of data.   I’m happy to say that it is now live for all accounts.  That includes our paid plans and our free plan (we don’t unfairly restrict our free plan)  We have been using both the site tracking & event tracking features ourselves and we are pretty excited about what it allows us to do.

So what is site & event tracking?

We already track your contact’s interactions with your campaigns, replies to emails, etc.. But what about their history on your site or within your applications?  While we work to integrate with all your favorite services – we wanted a way to easily capture information from any web site along with any custom application.  Site & event tracking accomplishes that.

With a single snippet of code we will monitor all site traffic (very similar to how an analytics platform would).

You can also log specific events (such as sign ups, conversions, application activity, etc…) with event tracking.  At any time you can include an email address (whenever you know their email — such as after a form, when they are logged in, etc..) and we will relate all of their activity logged in the past (and the future) to that email address.

So now you have a ton of data logging… Time to make it actionable.  You can create segments based on their traffic history & events, have automated series run based on tracking data, conditional content, personalization, and so much more.  We made it easy to collect mass amounts of data and utilize it on a per contact basis.

Other services offer something that sounds similar… Such as ways to trigger an email when a contact visits a page or very basic segmenting based on pages visited.  Site & Event tracking makes that look like child’s play.  You could setup an email to send when a contact hits a page.  But you can also take their entire site history into account, where they came from, how often they visited pages, specific actions they take, types of products they buy, and more…

Site tracking

With site tracking you can place a small snippet of javascript on your site (similar to Google Analytics) and we will log/track all of your site traffic.  You can selectively include an email address as part of the javascript (on form completion pages, shopping carts, when users are logged in, etc..) and we will relate all of their past & future traffic on your site to that email address.

How to setup site tracking:

  1. Go to the “Integrations” tab and click “Site & Event Tracking” in the side menu
  2. Click “Enable” by the “Site Tracking” section
  3. Add your domain(s) to the domain white list
  4. Copy/paste the tracking code on to your web site

Event tracking

With event tracking you can log events such as sign ups, orders, actions within your application, etc… With each event that you log you can specify the email address, an event name, and an event value.  The event name and value can be anything you want.  You can then use event data to help run automations, personalize campaigns, show conditional content, trigger campaigns, etc..

How to setup event tracking:

  1. Go to the “Integrations” tab and click “Site & Event Tracking” in the side menu
  2. Click “Enable” by the “Event Tracking” section
  3. Copy/paste the event tracking code on to your web site
  4. Be sure to update the event name and event data variables in the tracking code

Using the data

  • Segmenting your lists
  • Automated series
  • Conditional content (coming soon)
  • Personalizing content & links within emails (coming soon)
  • Viewing specific traffic & event history on the contact view page (coming soon)

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  • http://www.evegersich.com/ Eve Gersich

    Great job on this! You know I’ve been cheering for you guys and gals to get this live :). You have just evened the playing field on marketing automation providers! Keep crushing it in this space!

    • jvandeboom

      Thanks! We appreciate the support. And we still have a whole lot more planned for the automation aspect of ActiveCampaign.

  • Eugeni

    >>you can also take their entire site history into account, where they came from, how often they visited pages, specific actions they take, types of products they buy, and more…

    How long will this data be stored into account? 30 days?

    >> Event: logged-in –> Data value is –> shoes

    What does this example mean? If a person logged in then one of his/her account field filled with ‘shoes’?

    Great deal guys! I think ActiveCampaign now is the most powerful email marketing software, even more powerful than MailChimp.

    • jvandeboom

      We currently have no limit on storing the data. We may have an option for users to set an expiration for the data and/or ability to remove/reset data.

      Looks like we picked the wrong event for that screenshot example. I updated the screen. We do use a “logged-in” event to track when people last logged into their account.

      Thanks for the kind feedback! We have plenty more we want to do to push the limits of email & marketing automation.

      • Eugeni

        Thanks for the answer!
        >> I’m happy to say that it is now live for all accounts

        Will the site & event tracking be integrated into the downloaded software version?

        • jvandeboom

          It will not as it utilizes quite a few new technologies that would require quite a bit of setup along with an array of dedicated hardware that has been setup specifically for mass amounts of data.

  • https://gplus.to/stephanhov Stephan Hovnanian

    This. Is. AWESOME! Great job guys! Can’t wait to start playing around!

  • Mike

    This launch is the reason I convinced my boss to switch to AC from Constant Contact. It looks like a very powerful tool. Can’t wait to use it.

    • jvandeboom

      Glad to hear it. Please let us know of any ideas of what you wish to do with the collected data.

  • grid7

    Jason, this is great. We use Segment.io as the hub for installing all event tracking scripts for our clients. Would be killer to see you guys add that integration so site tracking can be turned on with flip of a switch and have consistent data as reported across other services.

    One benefit byproduct of this given “Active Campaign” starts with “a” is that you’ll be visible above the fold on every Segment.io Integration page (see below).

    • jvandeboom

      Ya, we have looked into that in the past and are definitely interested in going forward with an integration.. Will see what we can do sometime in the near future (it’s on our dev board)

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