Comments on: The 4 P’s of Marketing You Should Ignore http://www.activecampaign.com/blog/the-4-ps-of-marketing-and-why-you-should-ignore-them/ ActiveCampaign - Development, PHP, Programming & More... Fri, 12 Mar 2010 23:13:28 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Tariq http://www.activecampaign.com/blog/the-4-ps-of-marketing-and-why-you-should-ignore-them/comment-page-1/#comment-67352 Tariq Fri, 26 Dec 2008 10:11:42 +0000 http://www.activecampaign.com/blog/2008/12/10/the-4-ps-of-marketing-and-why-you-should-ignore-them/#comment-67352 Thanks for the feedback! You brought up several good points. Thanks for the feedback! You brought up several good points.

]]> By: Anonymous http://www.activecampaign.com/blog/the-4-ps-of-marketing-and-why-you-should-ignore-them/comment-page-1/#comment-67015 Anonymous Thu, 11 Dec 2008 22:36:47 +0000 http://www.activecampaign.com/blog/2008/12/10/the-4-ps-of-marketing-and-why-you-should-ignore-them/#comment-67015 While the title of this post is "The 4 P's of Marketing You Should Ignore", I only see one of the P's addressed: promotion. And while it is certainly true that the marketplace has changed and consumers no longer think the way they used to fifty years ago, it is not so true that you should not guide yourself by these four elements. The first element is actually crucial, and stating it should be ignored is truly dumb. You can't even *think* of RSS feeds, YouTube videos or email newsletters without first knowing what is it exactly that you're selling to your customers. Sure - you'll need to know what consumers are looking for, because no one will buy something that is absolutely no good to them. But that's not something new, and business theory already includes customer-oriented in contrast with product-oriented approaches. The second is the product's price. It doesn't have to be the exact same for every customer, but you should have a price policy so as to define who you'll be selling to and what customers will see when they give the first look at your product through its price tag. Thirdly, placement. This is perhaps the element that has changed the most, mainly because of Internet sales. You can now sell to your customers worldwide through the Internet, or you can license that sale to retailers who then sell it online. Either way, placement did become a bit less important. And last, but not least, promotion. You are absolutely right when you say that consumers don't look at advertising the way they used to, and that TV ads aren't as appealing as they were. But this P has also adjusted itself: today you hear about viral campaigns, mouth-to-mouth promotion, etc. All of which are concepts adjusted to the new reality. Don't get me wrong - I do think most of what you said was important and certainly relevant, but stating one should now ignore the 4 P's as guidelines to good business isn't something I can agree with. Keep up the good work with this blog - I'm enjoying reading it! While the title of this post is “The 4 P’s of Marketing You Should Ignore”, I only see one of the P’s addressed: promotion. And while it is certainly true that the marketplace has changed and consumers no longer think the way they used to fifty years ago, it is not so true that you should not guide yourself by these four elements.

The first element is actually crucial, and stating it should be ignored is truly dumb. You can’t even *think* of RSS feeds, YouTube videos or email newsletters without first knowing what is it exactly that you’re selling to your customers. Sure – you’ll need to know what consumers are looking for, because no one will buy something that is absolutely no good to them. But that’s not something new, and business theory already includes customer-oriented in contrast with product-oriented approaches.

The second is the product’s price. It doesn’t have to be the exact same for every customer, but you should have a price policy so as to define who you’ll be selling to and what customers will see when they give the first look at your product through its price tag.

Thirdly, placement. This is perhaps the element that has changed the most, mainly because of Internet sales. You can now sell to your customers worldwide through the Internet, or you can license that sale to retailers who then sell it online. Either way, placement did become a bit less important.

And last, but not least, promotion. You are absolutely right when you say that consumers don’t look at advertising the way they used to, and that TV ads aren’t as appealing as they were. But this P has also adjusted itself: today you hear about viral campaigns, mouth-to-mouth promotion, etc. All of which are concepts adjusted to the new reality.

Don’t get me wrong – I do think most of what you said was important and certainly relevant, but stating one should now ignore the 4 P’s as guidelines to good business isn’t something I can agree with.

Keep up the good work with this blog – I’m enjoying reading it!

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