Posts Tagged ‘Subscribers’
The secret to selling with autoresponders
In: Email Marketing| Sales
14 Jul 2009The use of a good email marketing autoresponder system affords you a tremendous opportunity to communicate with your potential clients in a way that virtually guarantees future sales.
The key to making any kind of sale is trust. At the most basic level, a potential customer has to trust that you will give them what you [...]
Without some really savvy email marketing, your business could be next!
In: Email Marketing
22 Jun 2009Every successful business fills some type of need. This is a useful thing to keep in mind when it comes to marketing your products and services, because you will be much more likely to make the sale if your potential clients clearly understand why they need to have what you’re offering. If they think your [...]
Targeting Your Best Customers
In: Email Marketing| Marketing| Sales
6 Jan 2009In order to control the future you must control the past. While you cannot rewrite the past in order to take over the future you can use it to predict it. The past allows you to learn more about your subscribers so that you can then target your email marketing approach toward them. When [...]
1-2-All 5.0 Feature Preview
In: Email Marketing
5 Jan 2009While we are still working on 1-2-All 5.0 – we would like to share a couple of the changes and improvements that will be delivered in this next version. This is our largest product update to date (across our entire product line) so there is a lot of information to cover. This post is just [...]
Make Them Do What You Want
In: Email Marketing
28 Dec 2008You need to have a reason for sending an email to your subscribers. This reason should lead them to a clear call to action. If your newsletter does not have a purpose then you are wasting your subscriber’s time. People are busy and do not like to have their time wasted. When you send someone [...]
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- Tags: Attention, campaign, copy, email, interaction, new, sending, Subscribers, support, writing
Where Does Email Go When It Isn’t Delivered? Part 1
In: Email Marketing
15 Dec 2008While all ISPs score a sender’s reputation by giving different weight to various factors you can be assured that all major ISPs are using some type of equation to determine your reputation. How they calculate your sender reputation score determines whether your mailing is received in the inbox, the junk mail folder, or even [...]
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- Tags: 12all, campaign, communication, Content, db, deliver, email, Email Marketing, Marketing, php, report, sending, spam, Subject Line, Subscribers, support
Using Surveys to Segment Your Subscriber List
In: Email Marketing
9 Dec 2008You want to segment your subscriber list based on shared needs so that your subscribers respond similarly to your marketing strategy. Ineffectiveness arises in email marketing when you do not address your subscribers’ needs or your subscribers become disenchanted with your products or services. Effective email marketing involves developing a relationship with your subscribers that [...]
Breaking Your List into Segments
In: Email Marketing
8 Dec 2008In marketing segmentation the total market is divided into submarkets that share characteristics that cause each group to share distinct needs. If done properly each segment will respond in a similar fashion to a given marketing strategy. When applied to email marketing this concept will allow you to build relationships with your subscribers so you [...]
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- Tags: Attention, business, campaign, email, Email Marketing, Marketing, new, Segmentation, sending, Subscribers, support, Targeting, The 80/20 Rule, WOM
Why Sending to Less Subscribers Is More
In: Email Marketing
5 Dec 2008Many people interested in email marketing, especially those new to it, want to know how many subscribers they can send to through their list at one time. The thinking here is that email marketing is a sheer numbers game that can be mastered by being handed a large list of prospective leads. The more [...]
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- Tags: communication, deliver, Marketing, new, Questions, report, Segmentation, sending, Subscribers
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