Posts Tagged ‘Story

In my last post I discussed some ways that you can use email marketing to build up positive feelings so that people will look forward to receiving your messages and feel relieved when they arrive. Rewards, even small rewards, play a huge role in shaping our motivation and determining the types of actions we will [...]

Our minds construct narratives in order to interpret experience in a meaningful way.  If you ask three people to describe the details surrounding an event they shared together you are likely to get three very different stories.  Let’s assume that everyone is being truthful and presenting events faithfully to the best of their recollection.   [...]

In order to control the future you must control the past.  While you cannot rewrite the past in order to take over the future you can use it to predict it.  The past allows you to learn more about your subscribers so that you can then target your email marketing approach toward them.  When [...]

A sender’s reputation can follow not only an IP address but a brand and a sending domain.   A holistic approach is necessary when considering a sender’s reputation as no one factor alone determines what that reputation is.  Reputation can be broadly defined as the opinion of a community toward an object.  Knowing what the community [...]

Email Marketing plays an increasingly prominent role in running a 21st century Political campaign. In the 2008 US Presidential Election, which has generated worldwide interest, both candidates relied on email marketing to generate web site traffic, enlist volunteers for running a ground game, collect financial contributions from small donors, and to motivate their base [...]

A while ago I told you about the new art installation in front of our building. I wasn’t really sure what it was supposed to be at that time or where it had come from or who was responsible. Of course, like any good citizen I relished the triumph of aesthetics in my corner of [...]

It seems counterintuitive that you should want to offer your customers a money-back guarantee. After all, the customer’s money is really what you came for. Once you’ve got it, and you’ve delivered your product, it makes sense that the transaction should be finished, right?
But this idea makes customers nervous. What if they buy the product [...]

Any long time user of SupportTrio can relate to how it feels when you have a ticket with 20 or 100+ posts. Finding relevant or important posts in the history of that single ticket can be a pain. Sure we have the ticket split options, expanding options, etc… but we still thought there [...]

We are currently looking for highly motivated & talented PHP / MySQL software programmers to join our team.
Our work includes: Working in collaboration with other developers to meet our product cycle updates. Introducing new features into existing software and improving the code base and techniques currently being used. Taking part in new product development. From [...]

We’ve published the first minor revision of SwiftTraction’s short, production history. It has several bug fixes, and a new feature suggested by one of our users: you can now set a specific date when you add time entries in Hours mode. (Previously, the “date” would always have been the day that you made [...]


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