Posts Tagged ‘Story’
How email marketing can help you manage fear
In: Email Marketing
18 Jun 2009In my last post I discussed some ways that you can use email marketing to build up positive feelings so that people will look forward to receiving your messages and feel relieved when they arrive. Rewards, even small rewards, play a huge role in shaping our motivation and determining the types of actions we will [...]
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- Tags: business, campaign, commitment, email, Email Marketing, Marketing, new, sending, services, Story, support
Targeting Your Best Customers
In: Email Marketing| Marketing| Sales
6 Jan 2009In order to control the future you must control the past. While you cannot rewrite the past in order to take over the future you can use it to predict it. The past allows you to learn more about your subscribers so that you can then target your email marketing approach toward them. When [...]
Where Does Email Go When It Isn’t Delivered? Part 2
In: Email Marketing
15 Dec 2008A sender’s reputation can follow not only an IP address but a brand and a sending domain. A holistic approach is necessary when considering a sender’s reputation as no one factor alone determines what that reputation is. Reputation can be broadly defined as the opinion of a community toward an object. Knowing what the community [...]
Controversy in our neighborhood!
In: General
28 Apr 2008A while ago I told you about the new art installation in front of our building. I wasn’t really sure what it was supposed to be at that time or where it had come from or who was responsible. Of course, like any good citizen I relished the triumph of aesthetics in my corner of [...]
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- Tags: business, campaign, chicago, communication, copy, new, sculpture, Story, support
It seems counterintuitive that you should want to offer your customers a money-back guarantee. After all, the customer’s money is really what you came for. Once you’ve got it, and you’ve delivered your product, it makes sense that the transaction should be finished, right?
But this idea makes customers nervous. What if they buy the product [...]
SupportTrio and Starred Posts (2.65.1)
In: Product Updates
11 Dec 2007Any long time user of SupportTrio can relate to how it feels when you have a ticket with 20 or 100+ posts. Finding relevant or important posts in the history of that single ticket can be a pain. Sure we have the ticket split options, expanding options, etc… but we still thought there [...]
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- Tags: campaign, email, new, Story, support, SupportTrio, upgrade
PHP Programmer(s) Wanted
In: General
30 Oct 2007We are currently looking for highly motivated & talented PHP / MySQL software programmers to join our team.
Our work includes: Working in collaboration with other developers to meet our product cycle updates. Introducing new features into existing software and improving the code base and techniques currently being used. Taking part in new product development. From [...]
SwiftTraction 1.50.1 Released
In: General
18 Sep 2007We’ve published the first minor revision of SwiftTraction’s short, production history. It has several bug fixes, and a new feature suggested by one of our users: you can now set a specific date when you add time entries in Hours mode. (Previously, the “date” would always have been the day that you made [...]
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