Posts Tagged ‘split testing’
The 80/20 rule is the economic principle that 80% of your profits will tend to come from 20% of your clients. No matter what business you’re in, you’ve likely already experienced this phenomenon. A certain segment of your customers become regulars; they trust you and value your products or services and so come back to [...]
Email Split Testing On Autopilot
In: Email Marketing
22 Jul 2009The most important thing to remember when putting together an email campaign is also the most basic: you are doing this for a reason. There is a goal, something that you want to have happen as a result of your mailing. And everything about the message you send out should be tailored to promote the [...]
1-2-All 5.0 Feature Preview
In: Email Marketing
5 Jan 2009While we are still working on 1-2-All 5.0 – we would like to share a couple of the changes and improvements that will be delivered in this next version. This is our largest product update to date (across our entire product line) so there is a lot of information to cover. This post is just [...]
Maximize Your Email Campaigns With A/B Split Testing
In: Email Marketing
16 May 2008It’s an accepted wisdom that maintaining an e-mail list and sending out regular e-mail updates is a good idea for your business. But let’s think about why this should be.
Of course, it’s a good idea to have an open channel of communication with your clients, because it keeps them from forgetting about you. A professional [...]
How to increase e-mail delivery rates, part 2: Getting people to read your message
In: Email Marketing
24 Mar 2008In the last episode, I described in some depth the types of considerations that can help you maximize your chances that your messages will make it into your subscribers’ inboxes. The next question is how to maximize your chances that your content will make it into your subscribers’ brains.
The answer to this problem begins not [...]
A/B Split Testing Add-On For 1-2-All
In: Email Marketing
10 Nov 2006Today we released a new add-on for 1-2-All.
This add-on allows you to perform a/b split testing as part of your email campaigns. 1-2-All will automatically distribute the two messages evenly between two randomly assigned groups within a single mailing list. You are then offered full statistical data for each version of the message to [...]
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