Posts Tagged ‘services’
Without some really savvy email marketing, your business could be next!
In: Email Marketing
22 Jun 2009Every successful business fills some type of need. This is a useful thing to keep in mind when it comes to marketing your products and services, because you will be much more likely to make the sale if your potential clients clearly understand why they need to have what you’re offering. If they think your [...]
How email marketing can help you manage fear
In: Email Marketing
18 Jun 2009In my last post I discussed some ways that you can use email marketing to build up positive feelings so that people will look forward to receiving your messages and feel relieved when they arrive. Rewards, even small rewards, play a huge role in shaping our motivation and determining the types of actions we will [...]
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- Tags: business, campaign, commitment, email, Email Marketing, Marketing, new, sending, services, Story, support
Become a part of the email addiction
In: Email Marketing
15 Jun 2009If you’re like me, you probably check your e-mail right after you sit down at your desk. If there are no new messages, you probably go ahead and hit the button again “just to be sure.”
You probably interrupt your work every 10 minutes or so to check for new messages, even though you are completely [...]
Where Does Email Go When It Isn’t Delivered? Part 2
In: Email Marketing
15 Dec 2008A sender’s reputation can follow not only an IP address but a brand and a sending domain. A holistic approach is necessary when considering a sender’s reputation as no one factor alone determines what that reputation is. Reputation can be broadly defined as the opinion of a community toward an object. Knowing what the community [...]
The 4 P’s of Marketing You Should Ignore
In: Marketing
10 Dec 2008Anyone with a rudimentary knowledge of Marketing 101 is familiar with the 4 P’s of Mixed Marketing. Marketing decisions being made using a recipe was posited by James Culliton in 1948. ‘Marketing-Mix’ was coined by Neil Borton in 1953. Move ahead to 1960 where E Jerome McCarthy first proposes the 4 P classification system and [...]
Using Surveys to Segment Your Subscriber List
In: Email Marketing
9 Dec 2008You want to segment your subscriber list based on shared needs so that your subscribers respond similarly to your marketing strategy. Ineffectiveness arises in email marketing when you do not address your subscribers’ needs or your subscribers become disenchanted with your products or services. Effective email marketing involves developing a relationship with your subscribers that [...]
How to build your subscriber list… Offline
In: Email Marketing
21 Nov 2008Many business owners fail to realize what an excellent opportunity email marketing provides for developing lasting relationships with customers and potential customers who you meet offline. In much the same way that regular mailings can keep visitors coming back to your web site, they can also keep visitors coming back to your brick & mortar [...]
How to build your list of subscribers
In: Email Marketing
17 Nov 2008Many people find the idea of building up a mailing list quite daunting. However, when you have built a successful web site with a steady stream of visitors, it is much easier than you might imagine to convert those visitors into mailing list subscribers. You only need to understand the reasons why people are visiting [...]
How To Reduce Spam Complaints
In: Email Marketing
6 Nov 2008One of the keys to success in e-mail marketing is to reduce the number of spam complaints that you receive. Spam complaints can hurt your standing with your ISP or hosting provider, and even prevent your messages from being delivered to millions of users of popular web e-mail providers such as Gmail, Hotmail, and Yahoo [...]
How to optimize Qmail sending speed…
In: Email Marketing
23 Oct 2008One of our favorite mail transfer agents that we suggest is Qmail. We find Qmail to be significantly faster than Sendmail (in most default scenarios) and quite easy for our clients to manage and optimize.
While there are numerous things you can do to improve sending speed of Qmail – one of the easiest is to [...]
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