Posts Tagged ‘sending’
List-Unsubscribe Email Header
19 Aug 2009The list-unsubscribe email header has been around for quite some time. Hotmail, Yahoo, Gmail, and many others have adopted this to assist with unsubscribing from mailings.
When the header is found in the message source there will often be an “Unsubscribe” button in the email client to unsubscribe from that mailing list. This makes it easier [...]
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- Tags: deliver, email, sending
How to optimize Sendmail for sending speed…
19 Aug 2009While we certainly prefer Qmail over Sendmail (for a variety of reasons) here is some information to help you optimize and work with Sendmail on your server.
There is a main configuartion file when dealing with sendmail. This can be found at:
/etc/sendmail.cf
This is the file that you will likely want to edit to make your optimizations.
There [...]
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- Tags: sending, sendmail, speed
Email Split Testing On Autopilot
In: Email Marketing
22 Jul 2009The most important thing to remember when putting together an email campaign is also the most basic: you are doing this for a reason. There is a goal, something that you want to have happen as a result of your mailing. And everything about the message you send out should be tailored to promote the [...]
Without some really savvy email marketing, your business could be next!
In: Email Marketing
22 Jun 2009Every successful business fills some type of need. This is a useful thing to keep in mind when it comes to marketing your products and services, because you will be much more likely to make the sale if your potential clients clearly understand why they need to have what you’re offering. If they think your [...]
How email marketing can help you manage fear
In: Email Marketing
18 Jun 2009In my last post I discussed some ways that you can use email marketing to build up positive feelings so that people will look forward to receiving your messages and feel relieved when they arrive. Rewards, even small rewards, play a huge role in shaping our motivation and determining the types of actions we will [...]
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- Tags: business, campaign, commitment, email, Email Marketing, Marketing, new, sending, services, Story, support
Email Design: Watch your table cell padding…
In: Email Marketing
17 Feb 2009Anyone who has done a lot of work with email templates/email design will tell you that there are a number of “gotchas” and inconsistencies between email clients. Email design is certainly not the easiest or the most logical type of work you can do… One area where I find people commonly making mistakes is in [...]
What Is a Web Survey?
3 Feb 2009A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn. Although surveys come in many forms, and serve a variety of purposes, they do share certain characteristics. In order for the objectives of [...]
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- Tags: Attention, campaign, development, email, Memory, Online Survey, Online Surveys, Questions, report, sending, support, Targeting
1-2-All 5.0 Feature Preview
In: Email Marketing
5 Jan 2009While we are still working on 1-2-All 5.0 – we would like to share a couple of the changes and improvements that will be delivered in this next version. This is our largest product update to date (across our entire product line) so there is a lot of information to cover. This post is just [...]
Make Them Do What You Want
In: Email Marketing
28 Dec 2008You need to have a reason for sending an email to your subscribers. This reason should lead them to a clear call to action. If your newsletter does not have a purpose then you are wasting your subscriber’s time. People are busy and do not like to have their time wasted. When you send someone [...]
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- Tags: Attention, campaign, copy, email, interaction, new, sending, Subscribers, support, writing
Where Does Email Go When It Isn’t Delivered? Part 2
In: Email Marketing
15 Dec 2008A sender’s reputation can follow not only an IP address but a brand and a sending domain. A holistic approach is necessary when considering a sender’s reputation as no one factor alone determines what that reputation is. Reputation can be broadly defined as the opinion of a community toward an object. Knowing what the community [...]
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