Posts Tagged ‘Sales’
Direct email marketing growth now at nearly 20%
In: Email Marketing
10 Aug 2009Direct marketing has been the leading form of advertisement ever since the invention of the printing press. It is more effective and efficient than any other type of marketing because it allows marketers to connect directly with their audience. By targeting specific demographics and studying the habits of your customers, you can open a direct [...]
Marketing Tip: Why Buyers Love Details
3 Aug 2009There are two basic groups of individuals who you will have contact over the course of your marketing efforts: buyers and non-buyers.
Buyers have already made a decision to purchase, they just may not be sure exactly what they want to buy. They tend to be looking for the vendor that can most fully and readily [...]
The secret to selling with autoresponders
In: Email Marketing| Sales
14 Jul 2009The use of a good email marketing autoresponder system affords you a tremendous opportunity to communicate with your potential clients in a way that virtually guarantees future sales.
The key to making any kind of sale is trust. At the most basic level, a potential customer has to trust that you will give them what you [...]
Without some really savvy email marketing, your business could be next!
In: Email Marketing
22 Jun 2009Every successful business fills some type of need. This is a useful thing to keep in mind when it comes to marketing your products and services, because you will be much more likely to make the sale if your potential clients clearly understand why they need to have what you’re offering. If they think your [...]
Happy Holidays & Holiday Office Hours
In: General
23 Dec 2008The holiday season means many things to many people. For some its a time for family and tradition. For others, the end of the year brings with it the promise of renewal, redemption, and rejuvenation.
Its a time for looking back at the past while keeping an eye towards the [...]
- No Comments
- Tags: campaign, new, Sales, support
Effective Email Marketing Writing
In: Email Marketing
14 Nov 2008Effective email marketing writing is persuasive to your subscribers, enhances your image and credibility, and adds clarity to the message in your newsletter. Even the most eye popping email design graphics and layouts will lose their appeal if subscribers are presented with email copywriting that is shoddy or substandard. In the movie Glengarry [...]
It seems counterintuitive that you should want to offer your customers a money-back guarantee. After all, the customer’s money is really what you came for. Once you’ve got it, and you’ve delivered your product, it makes sense that the transaction should be finished, right?
But this idea makes customers nervous. What if they buy the product [...]
How to make them love you anyway
4 Apr 2008Since we started giving away fully-functional, free versions of our most popular software products with no strings attached, we’ve been fielding some phone calls from disgruntled users of other people’s services.
You see, if you download and install a free copy of our Help Desk Software, for example, the bottom of each page of your support [...]
10 Reasons Why I Unsubscribe From Your Newsletter
In: Email Marketing
19 Mar 2008Here is a short list of reasons why I would unsubscribe from a newsletter. No particular importance on the order…
You send me a mailing more often than needed.
Rarely I stay subscribed to a weekly mailing list. It better be quite good to keep that frequency going.
Non-stop promotion.
I like to know about your new [...]
- (1) Comment
- Tags: business, Content, copy, email, Frequency, new, Sales, services, Subscribers
The problem with product comparisons…
In: Sales| Small Business
26 Jan 2008A common sales question we receive goes something like “How does your product compare with product X?”
And it is a fair question. Some may say it is an easy question. When asked we will reply that our company policy is to not do direct product comparisons. While this does surprise some users, [...]
- No Comments
- Tags: Marketing, product comparisons, Sales
Categories
- Affiliates (14)
- Customer Service (4)
- Email Marketing (141)
- General (64)
- Marketing (8)
- Product Updates (87)
- Programming (12)
- Sales (11)
- Small Business (8)
- Surveys & Research (19)