Posts Tagged ‘report’
What Is a Web Survey?
3 Feb 2009A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn. Although surveys come in many forms, and serve a variety of purposes, they do share certain characteristics. In order for the objectives of [...]
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- Tags: Attention, campaign, development, email, Memory, Online Survey, Online Surveys, Questions, report, sending, support, Targeting
1-2-All 5.0 Feature Preview
In: Email Marketing
5 Jan 2009While we are still working on 1-2-All 5.0 – we would like to share a couple of the changes and improvements that will be delivered in this next version. This is our largest product update to date (across our entire product line) so there is a lot of information to cover. This post is just [...]
Validity in Research Design
2 Jan 2009Conclusions drawn from analyzing survey data are only acceptable to the degree to which they are determined valid. Validity is used to determine whether research measures what it intended to measure and to approximate the truthfulness of the results. Researchers often use their own definition when it comes to what is considered valid. In quantitative [...]
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- Tags: campaign, commitment, Content, cron, Questions, report, support
Where Does Email Go When It Isn’t Delivered? Part 2
In: Email Marketing
15 Dec 2008A sender’s reputation can follow not only an IP address but a brand and a sending domain. A holistic approach is necessary when considering a sender’s reputation as no one factor alone determines what that reputation is. Reputation can be broadly defined as the opinion of a community toward an object. Knowing what the community [...]
Where Does Email Go When It Isn’t Delivered? Part 1
In: Email Marketing
15 Dec 2008While all ISPs score a sender’s reputation by giving different weight to various factors you can be assured that all major ISPs are using some type of equation to determine your reputation. How they calculate your sender reputation score determines whether your mailing is received in the inbox, the junk mail folder, or even [...]
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- Tags: 12all, campaign, communication, Content, db, deliver, email, Email Marketing, Marketing, php, report, sending, spam, Subject Line, Subscribers, support
The 4 P’s of Marketing You Should Ignore
In: Marketing
10 Dec 2008Anyone with a rudimentary knowledge of Marketing 101 is familiar with the 4 P’s of Mixed Marketing. Marketing decisions being made using a recipe was posited by James Culliton in 1948. ‘Marketing-Mix’ was coined by Neil Borton in 1953. Move ahead to 1960 where E Jerome McCarthy first proposes the 4 P classification system and [...]
Why Sending to Less Subscribers Is More
In: Email Marketing
5 Dec 2008Many people interested in email marketing, especially those new to it, want to know how many subscribers they can send to through their list at one time. The thinking here is that email marketing is a sheer numbers game that can be mastered by being handed a large list of prospective leads. The more [...]
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- Tags: communication, deliver, Marketing, new, Questions, report, Segmentation, sending, Subscribers
How to build your list of subscribers
In: Email Marketing
17 Nov 2008Many people find the idea of building up a mailing list quite daunting. However, when you have built a successful web site with a steady stream of visitors, it is much easier than you might imagine to convert those visitors into mailing list subscribers. You only need to understand the reasons why people are visiting [...]
How to avoid high bounce rates…
In: Email Marketing
21 Oct 2008In general you can expect about 10% of your mailings are going to be reported as bounces. If your bounce rates are considerably higher than this then there are a few things you may want to look at. It could be that your mail server is rejecting mailings from being sent due to the content in your [...]
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- Tags: 12all, campaign, Content, cron, deliver, email, Email Marketing, Marketing, php, report, sending, Subscribers
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