Posts Tagged ‘Questions

A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn.  Although surveys come in many forms, and serve a variety of purposes, they do share certain characteristics.  In order for the objectives of [...]

People ask questions in order to learn what they wouldn’t otherwise know.  When a respondent answers a question on a survey they must rely on their comprehension to interpret what that question means.  Then during a process of memory retrieval they access relevant information for content to be included in their answer.  Judgment is used [...]

In order to control the future you must control the past.  While you cannot rewrite the past in order to take over the future you can use it to predict it.  The past allows you to learn more about your subscribers so that you can then target your email marketing approach toward them.  When [...]

When I think of reliability I imagine always knowing what to expect.  If a person is able to produce the same quality work consistently then they are considered reliable.  You see it in sports all the time. Certain players have a knack for coming through in key situations no matter how late in the season [...]

Conclusions drawn from analyzing survey data are only acceptable to the degree to which they are determined valid.  Validity is used to determine whether research measures what it intended to measure and to approximate the truthfulness of the results. Researchers often use their own definition when it comes to what is considered valid.  In quantitative [...]

The order in which questions are asked in your survey can influence the results of your survey.  For this reason you should group your questions into logically coherent sections.   Grouping questions that are similar together will make your survey easier to complete for your respondent.  As will grouping questions with a similar format. Your [...]

You want to segment your subscriber list based on shared needs so that your subscribers respond similarly to your marketing strategy.   Ineffectiveness arises in email marketing when you do not address your subscribers’ needs or your subscribers become disenchanted with your products or services. Effective email marketing involves developing a relationship with your subscribers that [...]

Many people interested in email marketing, especially those new to it, want to know how many subscribers they can send to through their list at one time.  The thinking here is that email marketing is a sheer numbers game that can be mastered by being handed a large list of prospective leads.  The more [...]

We are now including a set of Spanish language files for KnowledgeBuilder.   A special thanks to Ramon for contributing this.
You can get the language files by downloading the latest version of KnowledgeBuilder.
Let us know if you have any questions!

KnowledgeBuilder includes a powerful user / user group system for managing users. It also allows you to connect any number of external login sources into the software in a seamless and efficient manner. You are able to connect to any external sources by using one of our preset login sources or creating your own. Connect [...]


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