Posts Tagged ‘Marketing’
Marketing Tip: Why Buyers Love Details
3 Aug 2009There are two basic groups of individuals who you will have contact over the course of your marketing efforts: buyers and non-buyers.
Buyers have already made a decision to purchase, they just may not be sure exactly what they want to buy. They tend to be looking for the vendor that can most fully and readily [...]
The secret to selling with autoresponders
In: Email Marketing| Sales
14 Jul 2009The use of a good email marketing autoresponder system affords you a tremendous opportunity to communicate with your potential clients in a way that virtually guarantees future sales.
The key to making any kind of sale is trust. At the most basic level, a potential customer has to trust that you will give them what you [...]
Without some really savvy email marketing, your business could be next!
In: Email Marketing
22 Jun 2009Every successful business fills some type of need. This is a useful thing to keep in mind when it comes to marketing your products and services, because you will be much more likely to make the sale if your potential clients clearly understand why they need to have what you’re offering. If they think your [...]
How email marketing can help you manage fear
In: Email Marketing
18 Jun 2009In my last post I discussed some ways that you can use email marketing to build up positive feelings so that people will look forward to receiving your messages and feel relieved when they arrive. Rewards, even small rewards, play a huge role in shaping our motivation and determining the types of actions we will [...]
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- Tags: business, campaign, commitment, email, Email Marketing, Marketing, new, sending, services, Story, support
Email Design: What to avoid in your emails
In: Email Marketing
17 Mar 2009I recently noticed an advertisement for an email marketing solution… The ad copy went something like this:
“Flash improves your email marketing campaigns effectiveness”
I am not sure who on earth came up with that – OR – if it was automatically generated, but it most definitely does not. On that topic, here are a couple of [...]
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- Tags: campaign, Content, copy, db, email, Email Marketing, Marketing
Targeting Your Best Customers
In: Email Marketing| Marketing| Sales
6 Jan 2009In order to control the future you must control the past. While you cannot rewrite the past in order to take over the future you can use it to predict it. The past allows you to learn more about your subscribers so that you can then target your email marketing approach toward them. When [...]
Where Does Email Go When It Isn’t Delivered? Part 2
In: Email Marketing
15 Dec 2008A sender’s reputation can follow not only an IP address but a brand and a sending domain. A holistic approach is necessary when considering a sender’s reputation as no one factor alone determines what that reputation is. Reputation can be broadly defined as the opinion of a community toward an object. Knowing what the community [...]
Where Does Email Go When It Isn’t Delivered? Part 1
In: Email Marketing
15 Dec 2008While all ISPs score a sender’s reputation by giving different weight to various factors you can be assured that all major ISPs are using some type of equation to determine your reputation. How they calculate your sender reputation score determines whether your mailing is received in the inbox, the junk mail folder, or even [...]
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- Tags: 12all, campaign, communication, Content, db, deliver, email, Email Marketing, Marketing, php, report, sending, spam, Subject Line, Subscribers, support
The 4 P’s of Marketing You Should Ignore
In: Marketing
10 Dec 2008Anyone with a rudimentary knowledge of Marketing 101 is familiar with the 4 P’s of Mixed Marketing. Marketing decisions being made using a recipe was posited by James Culliton in 1948. ‘Marketing-Mix’ was coined by Neil Borton in 1953. Move ahead to 1960 where E Jerome McCarthy first proposes the 4 P classification system and [...]
Using Surveys to Segment Your Subscriber List
In: Email Marketing
9 Dec 2008You want to segment your subscriber list based on shared needs so that your subscribers respond similarly to your marketing strategy. Ineffectiveness arises in email marketing when you do not address your subscribers’ needs or your subscribers become disenchanted with your products or services. Effective email marketing involves developing a relationship with your subscribers that [...]
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