Posts Tagged ‘email’
List-Unsubscribe Email Header
19 Aug 2009The list-unsubscribe email header has been around for quite some time. Hotmail, Yahoo, Gmail, and many others have adopted this to assist with unsubscribing from mailings.
When the header is found in the message source there will often be an “Unsubscribe” button in the email client to unsubscribe from that mailing list. This makes it easier [...]
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- Tags: deliver, email, sending
Marketing Tip: Why Buyers Love Details
3 Aug 2009There are two basic groups of individuals who you will have contact over the course of your marketing efforts: buyers and non-buyers.
Buyers have already made a decision to purchase, they just may not be sure exactly what they want to buy. They tend to be looking for the vendor that can most fully and readily [...]
The secret to selling with autoresponders
In: Email Marketing| Sales
14 Jul 2009The use of a good email marketing autoresponder system affords you a tremendous opportunity to communicate with your potential clients in a way that virtually guarantees future sales.
The key to making any kind of sale is trust. At the most basic level, a potential customer has to trust that you will give them what you [...]
Without some really savvy email marketing, your business could be next!
In: Email Marketing
22 Jun 2009Every successful business fills some type of need. This is a useful thing to keep in mind when it comes to marketing your products and services, because you will be much more likely to make the sale if your potential clients clearly understand why they need to have what you’re offering. If they think your [...]
How email marketing can help you manage fear
In: Email Marketing
18 Jun 2009In my last post I discussed some ways that you can use email marketing to build up positive feelings so that people will look forward to receiving your messages and feel relieved when they arrive. Rewards, even small rewards, play a huge role in shaping our motivation and determining the types of actions we will [...]
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- Tags: business, campaign, commitment, email, Email Marketing, Marketing, new, sending, services, Story, support
Imagine you’re sitting around a poker table, staring down a handful of straight-faced players. Your cards are okay, but not great. You think they might be good enough to win if no one else has anything spectacular, but you probably would only be willing to bet a few chips. As luck would have it, the [...]
Email Design: What to avoid in your emails
In: Email Marketing
17 Mar 2009I recently noticed an advertisement for an email marketing solution… The ad copy went something like this:
“Flash improves your email marketing campaigns effectiveness”
I am not sure who on earth came up with that – OR – if it was automatically generated, but it most definitely does not. On that topic, here are a couple of [...]
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- Tags: campaign, Content, copy, db, email, Email Marketing, Marketing
Email Design: Watch your table cell padding…
In: Email Marketing
17 Feb 2009Anyone who has done a lot of work with email templates/email design will tell you that there are a number of “gotchas” and inconsistencies between email clients. Email design is certainly not the easiest or the most logical type of work you can do… One area where I find people commonly making mistakes is in [...]
What Is a Web Survey?
3 Feb 2009A survey is a method of gathering information from a number of individuals, known as a sample, in order to learn something about the larger population from which the sample is drawn. Although surveys come in many forms, and serve a variety of purposes, they do share certain characteristics. In order for the objectives of [...]
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- Tags: Attention, campaign, development, email, Memory, Online Survey, Online Surveys, Questions, report, sending, support, Targeting
Targeting Your Best Customers
In: Email Marketing| Marketing| Sales
6 Jan 2009In order to control the future you must control the past. While you cannot rewrite the past in order to take over the future you can use it to predict it. The past allows you to learn more about your subscribers so that you can then target your email marketing approach toward them. When [...]
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