Posts Tagged ‘email marketing campaigns’
How to Improve Your Email Marketing Teasers
In: Email Marketing
17 Nov 2009Most modern email readers display a snippet of text from the beginning of each email as a teaser that helps users know whether it is something they want to open and read. You can see this small bit of text in Outlook, Gmail, Yahoo Mail, Apple’s Mail.app client, and even the iPhone email application. This [...]
As we enter into another holiday season, you’ll want to spend some time considering ways to fine-tune your email marketing campaigns. There are certainly unique opportunities for a variety of business sectors in this season. There are also some pitfalls that you should be mindful of if you want to maximize the effectiveness of your [...]
Email Marketing Gone Wrong
In: Email Marketing
5 Oct 2009We talk a lot on this blog about the fundamentals of effective email marketing campaigns:
Building relationships
Establishing trust
Solving problems
If you stick to those fundamentals, you’ll not only sell a lot of product, but you’ll also avoid the type of lawsuit that Toyota is now facing as a result of its “Maniacs” campaign to promote the Toyota [...]
Opt In Email Marketing Becoming More Effective
In: Email Marketing
15 Sep 2009We recently discussed the explosion of direct email marketing compared to other types of consumer outreach. We discussed some of the unique advantages of email marketing as a medium, as well as some of the economic reasons for its growth.
One thing we did not explore is the fact that opt in email marketing may be [...]
How to build your subscriber list… Offline
In: Email Marketing
21 Nov 2008Many business owners fail to realize what an excellent opportunity email marketing provides for developing lasting relationships with customers and potential customers who you meet offline. In much the same way that regular mailings can keep visitors coming back to your web site, they can also keep visitors coming back to your brick & mortar [...]
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