Posts Tagged ‘email advertising’
Do Email Marketing Services Really Work?
In: Email Marketing
21 Dec 2009There are three basic types of email marketing services, representing three fundamental approaches to email marketing. This is why it is misleading to lump the different types of products and services together, and why it is so easy to become confused about what works and what doesn’t.
In this article we will break down all of [...]
How to Improve Your Email Marketing Teasers
In: Email Marketing
17 Nov 2009Most modern email readers display a snippet of text from the beginning of each email as a teaser that helps users know whether it is something they want to open and read. You can see this small bit of text in Outlook, Gmail, Yahoo Mail, Apple’s Mail.app client, and even the iPhone email application. This [...]
As we enter into another holiday season, you’ll want to spend some time considering ways to fine-tune your email marketing campaigns. There are certainly unique opportunities for a variety of business sectors in this season. There are also some pitfalls that you should be mindful of if you want to maximize the effectiveness of your [...]
Once upon a time, you could target a marketing campaign based solely on geography. Certain types of people lived in certain types of places, and that was it. There was an average American, ‘Joe Consumer,’ who was married and had a couple of kids, and liked mostly the same things that all the other Joe [...]
Email Marketing Gone Wrong
In: Email Marketing
5 Oct 2009We talk a lot on this blog about the fundamentals of effective email marketing campaigns:
Building relationships
Establishing trust
Solving problems
If you stick to those fundamentals, you’ll not only sell a lot of product, but you’ll also avoid the type of lawsuit that Toyota is now facing as a result of its “Maniacs” campaign to promote the Toyota [...]
Online Marketing Business Is Booming
In: Email Marketing
22 Sep 2009This poor economy has left entire business sectors on shaky ground. Many have feared that marketing would be among them. However, it appears that what is actually taking place in the marketing industry is something of a refocusing on what works and what is cost effective. Our regular readers will already know that this certainly [...]
Opt In Email Marketing Becoming More Effective
In: Email Marketing
15 Sep 2009We recently discussed the explosion of direct email marketing compared to other types of consumer outreach. We discussed some of the unique advantages of email marketing as a medium, as well as some of the economic reasons for its growth.
One thing we did not explore is the fact that opt in email marketing may be [...]
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