Posts Tagged ‘e-mail marketing’
How to build your subscriber list… Offline
In: Email Marketing
21 Nov 2008Many business owners fail to realize what an excellent opportunity email marketing provides for developing lasting relationships with customers and potential customers who you meet offline. In much the same way that regular mailings can keep visitors coming back to your web site, they can also keep visitors coming back to your brick & mortar [...]
Email marketing is one of the most effective and versatile methods for marketing your business during an economic recession. Its low cost and ease of implementation make it ideal for small and growing businesses as well as larger and more established organizations. The unique flexibility of this marketing platform also allows for a greater degree [...]
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- Tags: business, e-mail marketing
How To Reduce Spam Complaints
In: Email Marketing
6 Nov 2008One of the keys to success in e-mail marketing is to reduce the number of spam complaints that you receive. Spam complaints can hurt your standing with your ISP or hosting provider, and even prevent your messages from being delivered to millions of users of popular web e-mail providers such as Gmail, Hotmail, and Yahoo [...]
Maximize Your Email Campaigns With A/B Split Testing
In: Email Marketing
16 May 2008It’s an accepted wisdom that maintaining an e-mail list and sending out regular e-mail updates is a good idea for your business. But let’s think about why this should be.
Of course, it’s a good idea to have an open channel of communication with your clients, because it keeps them from forgetting about you. A professional [...]
How to increase e-mail delivery rates, part 2: Getting people to read your message
In: Email Marketing
24 Mar 2008In the last episode, I described in some depth the types of considerations that can help you maximize your chances that your messages will make it into your subscribers’ inboxes. The next question is how to maximize your chances that your content will make it into your subscribers’ brains.
The answer to this problem begins not [...]
How to increase e-mail delivery rates, part 1: Avoiding spam filters
In: Email Marketing
21 Mar 2008One of the most frequent questions we hear from people who are looking into or using 1-2-All for e-mail marketing is how to ensure that their e-mail reaches its intended audience and gets looked at.
The first thing to look at, obviously, is spam filtration. If your message is filtered as spam, it will probably never [...]
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