Posts Tagged ‘direct email marketing’
Online Marketing Business Is Booming
In: Email Marketing
22 Sep 2009This poor economy has left entire business sectors on shaky ground. Many have feared that marketing would be among them. However, it appears that what is actually taking place in the marketing industry is something of a refocusing on what works and what is cost effective. Our regular readers will already know that this certainly [...]
Opt In Email Marketing Becoming More Effective
In: Email Marketing
15 Sep 2009We recently discussed the explosion of direct email marketing compared to other types of consumer outreach. We discussed some of the unique advantages of email marketing as a medium, as well as some of the economic reasons for its growth.
One thing we did not explore is the fact that opt in email marketing may be [...]
Direct email marketing growth now at nearly 20%
In: Email Marketing
10 Aug 2009Direct marketing has been the leading form of advertisement ever since the invention of the printing press. It is more effective and efficient than any other type of marketing because it allows marketers to connect directly with their audience. By targeting specific demographics and studying the habits of your customers, you can open a direct [...]
How to build your subscriber list… Offline
In: Email Marketing
21 Nov 2008Many business owners fail to realize what an excellent opportunity email marketing provides for developing lasting relationships with customers and potential customers who you meet offline. In much the same way that regular mailings can keep visitors coming back to your web site, they can also keep visitors coming back to your brick & mortar [...]
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