Posts Tagged ‘copy’
Planning An Email Marketing Campaign
In: Email Marketing
18 Aug 2009Targeted email marketing campaigns take a little bit of time and patience to achieve success. Many people make the mistake of thinking that their email campaigns consists primarily of simply sending out emails. In fact, much of the well-planned marketing campaign should take place before a single message ever goes out to anyone.
You’ll want to [...]
Email Design: What to avoid in your emails
In: Email Marketing
17 Mar 2009I recently noticed an advertisement for an email marketing solution… The ad copy went something like this:
“Flash improves your email marketing campaigns effectiveness”
I am not sure who on earth came up with that – OR – if it was automatically generated, but it most definitely does not. On that topic, here are a couple of [...]
- No Comments
- Tags: campaign, Content, copy, db, email, Email Marketing, Marketing
A while back we released a feature that allows certain ActiveCampaign products to authenticate users with an external login source. This feature is currently supported in KnowledgeBuilder 3.x and SupportTrio 2.x, and will soon be included in every ActiveCampaign product.
I wanted to share how dead simple it is to get started creating a new login [...]
- (1) Comment
- Tags: campaign, Content, copy, db, new, php, support, SupportTrio
Make Them Do What You Want
In: Email Marketing
28 Dec 2008You need to have a reason for sending an email to your subscribers. This reason should lead them to a clear call to action. If your newsletter does not have a purpose then you are wasting your subscriber’s time. People are busy and do not like to have their time wasted. When you send someone [...]
- No Comments
- Tags: Attention, campaign, copy, email, interaction, new, sending, Subscribers, support, writing
Persuade Them With Your Words
In: Email Marketing| Marketing
26 Dec 2008Persuasive writing begins with being able to communicate with your reader in a language they can understand. This does not mean that you need to dumb down your language or show off how much you know. Both can be equally frustrating if the person that you are talking to does not understand what you are [...]
How to install Zend Optimizer
In: Programming
6 May 2008One of the ways that we increase the overall speed and security of our web-based software is by pre-compiling the PHP code. The tools that we use to do this are called Zend Optimizer and Ioncube. You actually only need one or the other in order to encode PHP scripts, and I’m not aware of [...]
Controversy in our neighborhood!
In: General
28 Apr 2008A while ago I told you about the new art installation in front of our building. I wasn’t really sure what it was supposed to be at that time or where it had come from or who was responsible. Of course, like any good citizen I relished the triumph of aesthetics in my corner of [...]
- No Comments
- Tags: business, campaign, chicago, communication, copy, new, sculpture, Story, support
How to make better web surveys
14 Apr 2008In my previous post, I talked about some of the reasons to start doing web surveys. Of course, for someone who has no experience with this way of gathering information, starting to run surveys can be a little daunting. As always, you’ll want to make the user’s experience your first priority. This means taking a [...]
10 Reasons Why I Unsubscribe From Your Newsletter
In: Email Marketing
19 Mar 2008Here is a short list of reasons why I would unsubscribe from a newsletter. No particular importance on the order…
You send me a mailing more often than needed.
Rarely I stay subscribed to a weekly mailing list. It better be quite good to keep that frequency going.
Non-stop promotion.
I like to know about your new [...]
- (1) Comment
- Tags: business, Content, copy, email, Frequency, new, Sales, services, Subscribers
Newsletter and promotional copywriting services
In: Email Marketing
17 Mar 2008ActiveCampaign has a new partner to create newsletter, email and promotional writing content for your email marketing and web site.
Great newsletters utilize “highlights” consisting of 1-2 paragraphs that introduce new products, services, or general information about what’s going on in your organization. A well written newsletter can help you convert new prospects, motivate current [...]
- No Comments
- Tags: copy, partner, services, writing
Categories
- Affiliates (14)
- Customer Service (4)
- Email Marketing (133)
- General (84)
- Marketing (7)
- Product Updates (61)
- Programming (11)
- Sales (11)
- Small Business (7)
- Surveys & Research (13)