One of the many new features included in ActiveCampaign Email Marketing 5.0 is dynamic email content.

While preparing custom messages for users, it’s often useful to display specific verbiage based on a personalization tag. In other words, if a personalization tag matches a certain condition, such as First Name being “Jim,” you can provide a unique message in such situations.

This allows you to fine-tune your custom messages to users, and provide a much more personalized experience.

How you can create dynamic email content

Adding dynamic (conditional) content to your message is very easy.  Click the conditional content button in the message editor:

You will now have a conditional content builder that allows you to select what field you want to analyze to see if content should be shown or not:

Click “Insert,” and some logic appears in the body of the message:

%IF $FIRSTNAME == ‘Jim’%

Insert Content Here

%ELSE%

Insert Alternative Content Here

%/IF%

You are now free to edit the individual message that appears if a users’ first name is Jim, or if their first name is not Jim.

Notice the text that says, “Insert Content Here.” This is where you supply your message for users named Jim. The section that says, “Insert Alternative Content Here” is where your message goes for users not named Jim.

Why dynamic email content is useful

This can be used on many fields such as name, email, subscribe date, etc.. You can also use any custom subscriber fields!  That means you could show content based on age, geographical location, and much more.  By making your email more personalized to each subscriber you will see improved click rates and subscriber retention rates.